Master of Science (MSc) in Entrepreneurship and Global Marketing

The MScEGM is a 15-month, full-time programme for aspiring leaders and entrepreneurs, offering a curriculum with a global perspective through case studies and projects. It equips students for roles like Marketing Specialist, Business Developer, Project Manager, and more. Options include a single degree in Hong Kong or a double degree with HKBU and GEM.

INTERNATIONAL EXPOSURE
By spending the first study term in Hong Kong and the second term in France, students can experience firsthand the east and the west in 1.25 years through global exposure.

WORLD CLASS LEARNING EXPERIENCE
A unique international cooperative opportunity for students to experience high quality learning and teaching that utilises the strengths of two research-led business schools, which offer internationally recognised business and management programmes.

DOUBLE DEGREE
Hong Kong's first double degree in Entrepreneurship and Global Marketing, leading to two master degrees to be awarded by Hong Kong Baptist University and Grenoble École de Management.

OPPORTUNITY TO WORK IN HONG KONG
Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 24 months after graduation, no matter they have been secured an offer of employment or not.

Programme Aims

• Provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by an organization.
• Develop students’ understanding of marketing theory and practices to enable them to build and critically evaluate strategies that meet the business challenges of globalisation.
• Develop students’ innovative thinking to address issues and problems arising in an organisation and in the social environment.
• Provide students with a unique opportunity to experience high quality international education delivered by two research-led business schools, where they will interact with faculty and students from different cultures.