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課程資料
報名日期
全年招生
價錢
-
課程級別
學習模式
修業期
2 年
教學語言
普通話
地點
Tsing Yi
27次瀏覽
課程簡介
Programme Features
Through classroom learning as well as real-life training in mega events or major exhibitions, students can execute their ideas in a real working environment and gain practical experience.
Modules of Event Management for eSports and Wedding events are provided to develop students’ talent in coordinating events and promotion activities.
Career Prospects
Graduates are competent to develop their careers in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, digital marketing, wedding planning, and e-sports production, etc.
Professional Recognition
Students may join the Hong Kong Institute of Marketing as Student Member.
Notes:
1. The revalidation of programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.
2. Except some modules in English
課程內容
Professional Core Modules
• Digital Media, Video Production and Livestreaming for Event
• Exhibition Design and Event Staging
• Social Media Marketing for Businesses
• Virtual and Hybrid Event Management
• Wedding Event
• Event and Exhibition Marketing in China
• Public Relations and Sponsorship
• Event Management for eSports
