CEO Playbook: Generative AI

The CEO's Guide to Applying Generative AI Across the Enterprise

You don’t need to code. You need to lead.
The companies redefining their industries with AI aren’t waiting on IT—they’re being driven by the C-suite. CEO Playbook: Generative AI is your strategic guide to leading this transformation—intelligently, responsibly, and with a clear return on investment.

This course is designed for leaders who want more than buzzwords. Over a series of focused, high-impact lessons, you’ll learn how to integrate GenAI into decision-making. How to get more insightful, using Generative AI as an enhancing tool; how to forecast risk with unprecedented speed; and how to unlock hidden potential and opportunity across every department—from product innovation to marketing, operations, customer service, and HR.

You’ll map out where AI can add value today, and build a confident strategy for piloting and scaling tomorrow.

Through real-world case studies, interactive tools, and executive-ready frameworks, you’ll gain the fluency to speak AI, steer cross-functional initiatives, and make technology a board-level advantage—not a black box.

You’ll walk away with:

• Executive dashboards powered by GenAI insights

• A prompt-to-insight playbook for strategic use

• ROI estimators to prioritize AI investments

• Tools for mapping AI opportunity zones in your org

• Guidance to scale GenAI use with clarity and control

Whether you’re defending your market position or shaping a new one, this course is your edge. Because in this next era of business, it’s not about using AI—it’s about using it better than the competition.