Udemy

CTQ Tree: Critical to quality

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  • 2,853 Students
  • Updated 11/2025
4.8
(55 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 25 Minute(s)
Language
English
Taught by
Business Improvement & Transformation Courses
Rating
4.8
(55 Ratings)

Course Overview

CTQ Tree: Critical to quality

The step by step guide to deploy the CTQ Tree tool effectively, helping you to understand what is critical to quality

Understanding your customer, their needs and their requirements is crucially important - probably the most important thing you need to grasp in your business. To obtain this knowledge, you need a tool that will help you to gain the crucial insights to help you shape your products and services. This is where the CTQ (critical to quality) Tree tool comes in.

This tool enables you to work logically though a process, whether on your own, as a business or with your customer to establish their needs, what drives the successful delivery of these needs and the SLAs (service level agreements) that sit around them. The tool is multifaceted, giving you greater insight into what your customer wants but also enabling you to make better, more informed decisions and create lasting and achievable SLAs.

In this course, we do the following:

- Go through the fundamentals of this tool (what CTQ is, what the tool is, the benefits and customer analysis).

- We walk through the process you need to follow in order to deliver the tool.

- We break the tool down into its constituent parts and explain each, in detail.

- There are also several demonstrations, based on real life examples of CTQ Trees being deployed in a range of scenarios.

- And we will give hints and tips along the way to ensure you are covered when looking to deploy this tool.

Being able to understand your customer's needs today, tomorrow and longer term is a skill highly in demand and insight that is non-negotiable for any successful business. With the CTQ Tree, you get just that!

Course Content

  • 5 section(s)
  • 18 lecture(s)
  • Section 1 Introduction
  • Section 2 Fundamentals of CTQ
  • Section 3 Build your CTQ Tree
  • Section 4 Demonstration
  • Section 5 Close out

What You’ll Learn

  • How to build the Critical to Quality Tree tool
  • What critical to quality is
  • How to identify what is critical to quality for your customers
  • How to understand your customers needs and respond effectively
  • Identification of the voice of the customer
  • Gathering of customer information and feedback
  • Gathering of customer requirements to build and shape future products and services
  • How to use the data generated to impact the customer positively
  • Deliver higher quality products that are more likely to sell well
  • Deliver higher quality products that are more likely to receive great customer feedback

Skills covered in this course


Reviews

  • B
    Baek JongKi
    5.0

    Good

  • M
    Muhammad Sobhy Sayed Ahmed
    5.0

    Good instructor and information , but you have to speak slowly

  • F
    Freddy H
    5.0

    The real-world examples made the concept much easier to grasp, and I’ve already started applying these strategies at work.

  • O
    Ognian Romein
    5.0

    This course is a fantastic deep dive into understanding the CTQ Tree! The instructor explains how to break down customer needs into measurable elements, which was eye-opening for improving product quality. The real-world examples made the concept much easier to grasp, and I’ve already started applying these strategies at work.

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