Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
3 Hour(s) 7 Minute(s)
Language
English
Taught by
Anny Hoang
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Rating
2 views
Course Overview
Design best email marketing strategies for your business with 10+ PRACTICAL frameworks. Earn more sales sustainably now!
THIS COURSE HELPS YOU TO UNDERSTAND THE PRINCIPLES OF HOW THINGS WORK & THE MINDSET FOR GROWTH - So you can confidently own the email channel to drive massive yet sustainable growth for any of your business!
HIGHLY PRACTICAL guaranteed:
10+ Practical Frameworks, applicable for any businesses make it flexible for you to apply and turn into actionable strategies in List Building, List Hygiene, Email Newsletters, Email Automations & Email Analytics
On-screen tutorials of how to set-up everything in real-life (domain authentication - SPF & DKIM, check IP & Domain Reputation, set-up A/B testing,...) and how to analyze email marketing performance of a real business!
Template Handouts including of Google Spreadsheet & Data Studio Dashboard, ready for you to re-use and easily manage email marketing campaigns!
Flowcharts make it easy to understand any concepts
Checklists make it actionable & clear of what to do (+a list of useful tools that you must know!!)
Do you feel like Email Marketing is too complicated while those common Best Practices just don’t always fit to your business?
And the misery just keeps going on and you:
don’t know what problems to fix when the results go down
also don’t know what to optimize more to make it even better
struggle to grow massively without annoying customers & losing them
feel like your efforts are wasted because of low business returns?
IT’S TIME TO POWER-UP WITH THE EMAIL MARKETING STRATEGY CLASS A-Z
Where you'll learn to:
DESIGN YOUR OWN STRATEGIES in List Building, Email Newsletters & Email Automations, so you are able to make Email Marketing work just right for your business in any situation!
UNDERSTAND EVERY CONCEPT & METRIC in Email Marketing - what they mean and how they relate, so you are able to know exactly what to do in every case! Including topics like: Email Deliverability, List Hygiene, ... which have massive impacts on Email Marketing results, that you hardly can find in other courses! (INCLUDING: detailed instruction of how to choose an email marketing platform, how to do domain authentication for non-technical marketers, how to check IP & Domain Reputation, how to conduct Spam test & A/B test, ...)
WHAT YOU’LL LEARN EXACTLY
Email Marketing Basic: Differences vs other channels, Types of campaign, Criteria to choose a platform
Email Marketing Deliverability: Get into Customers' Inbox
Email Marketing Lists: Grow, Enrich & Maintain
Email Newsletters: Sending Newsletters that Customers will LOVE
Email Marketing Automation: Automate Sales & Increase Customer Lifetime Value
Email Marketing Analytics: Reporting, Analyzing & Optimizing
What's Next for Email Marketing: Recommendation Engine & Cross-channel
You'll Also Get:
✔ Lifetime Access to course updates
✔ Direct Support with me - via Q&A, Direct Message & more!
✔ Udemy Certificate of Completion
✔ 30 day money-back guarantee - so there's no risk to get started.
HIT THE “BUY NOW” BUTTON TO UNLOCK THE REAL POWER OF
EMAIL MARKETING - THE MOST PERSONAL & LOW-COST MARKETING CHANNEL TO ENGAGE WITH YOUR CUSTOMERS!
About Me:
My name is Anny - Growth Marketing Expert, an ex-Strategic Account Manager at INSIDER - a mar-tech startup funded by Sequoia, where I consulted and worked hands-on with many big companies in CRM Marketing, Marketing Automation & Conversion Rate Optimization.
What my clients say about me:
"While the e-commerce CRM is Anny's best expertise, she also has a strong knowledge on the technical side. Thanks to her rich expertise, I and my team could create ad-hoc / automatic CRM campaigns, improve customer journey, which all drove positive results."
"With the skill of data analytic and marketing automation, she often gave us insightful reports, valuable suggestions to optimize onsite conversion rate, customer engagements, etc"
"Anny always comes up with interesting insights, valuable ideas and trends that could be used practically in our CRM campaigns."
Course Content
- 7 section(s)
- 48 lecture(s)
- Section 1 Welcome to Email Marketing Strategy Class!
- Section 2 Email Marketing Deliverability: Get into Customers' Inbox
- Section 3 Email Marketing Lists: Grow, Enrich & Maintain
- Section 4 Email Newsletters: Sending Newsletters that Customers will LOVE
- Section 5 Email Marketing Automation: Automate Sales & Increase Customer Lifetime Value
- Section 6 Email Marketing Analytics: Reporting, Analyzing & Optimizing
- Section 7 What's Next for Email Marketing?
What You’ll Learn
- Design your own strategy in List Building, Email Newsletters & Automations
- Optimize for 100% Inbox rate
- Maximise Email List Growth with different types of Pop-ups, Triggers & Value Offers
- Segment Email List effectively for Frequency & Content Personalization
- Design Newsletters Sending Calendar
- Build Email Automation Flows to Optimize Conversion Rate & Increase Customer Lifetime Value
- Design highly-converting Email Designs
- Analyze & Optimize Email Marketing Performance Metrics
- Automate Email Content with Recommendation Engine
- Connect Email with other channels
- ADDITIONAL TIPS to Email Marketing operations: tracking, troubleshooting, list-cleaning, … with checklist & templates!
Skills covered in this course
Reviews
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AAyan Kundu
It was full of insights. However, the language accent is not really fine.
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HHieu Nguyen Trung
Rich and helpful content that helps me understand the Email Marketing channel more properly. It's a mix of foundation and hand-on tactics on email marketing so I can easily knowing how and why I need to do it. Highly recommend for those who is searching for developing an email marketing campaign for your brand.
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PPham Duy
The topics in this course are reasonably arranged so I can catch up with very easily. Whenever a new tip is given, there’s always specific explanations why and how we should do it as well as practical use cases/examples which help me to understand and remember the lessons faster. There’s also a summary at the end of each lesson to review what you have learned. For me, it’s a well-designed course for digital marketers especially for those who are working in CRM fields, which helps you to gain a proper mindset and save a lot of time before involving in every email marketing projects. It would be greater if she could provide examples on more ESP rather than just on Insider ^^. Anyway, amazing good job Anny and hope you can create more useful contents in the future.
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LLuke
Very informative and great content that helps you learn the whole email marketing structure within 2hours! Definitely will enroll other classes of this lecturer!
