Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 11 Minute(s)
Language
English
Taught by
Kim Huynh
Rating
1 views
Course Overview
Understand the MAGIC FORMULA of online business success & Answer the TWO MOST IMPORTANT Questions in digital marketing
Google Analytics For Sales Hacking - Secrets Revealed is a digital course that you should not miss in your career. You might know about Google Analytics Features and use those in daily work but I am sure what you're going to learn is the ultimate formula and insights you need to remember to drive your successful digital career.
This course focuses on solving the two most important questions to be answered by any digital marketers:
1. What is the best ROI of a digital campaign?
2. How to double and triple that ROI using data?
Every lecture will walk you through most relevant and precise reports and insights in order to answer those two questions and unlock the key to sales hacking and eventually business success.
It's said that Google Analytics is a very powerful yet sometimes underused tool in the data driven world due to its "excessive yet complicated" features.
After taking this course, you will have no more troubles of using Google Analytics Killer Features but to enjoy and fully utilize them.
Course Content
- 9 section(s)
- 28 lecture(s)
- Section 1 Ask The Right Questions When Coming To Google Analytics
- Section 2 Traffic - Understanding Your Customers - Segmentations (3 Bonus Tips)
- Section 3 Traffic - Set your goals & Separate your prospects from the crowd (2 Bonus Tips)
- Section 4 Traffic - Traffic Sources - Spot channels that bring most valuable visitors
- Section 5 Benchmarking - “How much money am I going to make from this website?”
- Section 6 Conversion Rate - Turn your website into Sales Auto Generating Machine
- Section 7 Sales Hacking - Go big or go home
- Section 8 Bonus Lesson - Stay on top of every changes you make to the site
- Section 9 Course Summary - Answer two questions yourself
What You’ll Learn
- Predict Sales and Revenue Numbers at certain timeframe in the future
- Track any marketing channel investments properly
- Describe and identify the best customer segments for PPC set up purposes
- Focus on the most relevant and precise data to make any marketing decisions
- Plan digital marketing budget to maximize the capacity and benefits
- Conduct sales hacking with Magic Formula (boost traffic after finding the best conversion path)
- Compare the opportunities of company to the market to invest
Skills covered in this course
Reviews
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SSoumya Sethumadhavan
I found this course very useful and i got many useful insights in improving business performance. Thanks.
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VVance van der Noord
Step-by-step processes could have been slowed down and explained a little better and in more detail.
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DDave Manney
Everything was clearly explained with real-world examples. The only "ding" I have with the course is how quickly she created equations in Excel. If I could've subtracted 1/4 of a star, that's all that would've been equal to.
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JJam Cashbook
excellent
