Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
3 Hour(s) 34 Minute(s)
Language
English
Taught by
Pavel Brecik
Rating
1 views
Course Overview
Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.
The course follows the previous one, "Ultimate Google Analytics course + 50 practical examples". It is designed for all of you who have already spent time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what the user is :).
All the explained concepts are still for Universal Analytics, and once the same features are available in GA4, the new material will appear. The course primarily explains the analytics principles and concepts with less focus on the interface. Once these concepts are understood, it'll be easy to apply them to GA4 if these advanced features are ready and released.
The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differ, and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads, you will be surprised by how misleading data you're driven by.
Take the course for a deeper understanding of what is possible to do in Google Analytics. Be prepared to apply this knowledge to your business will require buy-in from a larger group of people, and you'll be the one who will evangelize and push the company or clients to change :). Good luck, and I'm happy to help if there's anything unclear.
Course Content
- 10 section(s)
- 44 lecture(s)
- Section 1 Attribution
- Section 2 Platforms discrepancies
- Section 3 Scopes
- Section 4 Custom dimensions and metrics
- Section 5 Custom reports
- Section 6 Assisted conversions
- Section 7 Events
- Section 8 Regular expressions
- Section 9 Top conversion paths
- Section 10 Filters
What You’ll Learn
- A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
- How attribution works in general and that it's not only about traffic sources
- What are scopes and why their knowledge is fundamental
- How events work and which ones makes sense to use
- Many custom things like reports, dimensions, metrics, channel grouping and alerts
- How regular expressions can save time and how to easily automate reports outside GA
- Sessions and clicks are completely different metrics
Skills covered in this course
Reviews
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SShakeel Malik
It was great course to learn advanced concepts in GA in the detail. Totally worth it!
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GGowtham G
The GA interface used is outdated by a very long period. It would be helpful if the videos are made with current and updated GA interface.
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VVlad Roxana Ramona
Ottimo corso! Se si ha una minima conoscenza di Google Analytics è ottimo per capire qual è il giusto approccio alle situazioni. l'insegnante ha un inglese molto chiaro, i sottotitoli generati automaticamente da Udemy non sono sempre corretti ma data la chiarezza con cui parla l'insegnante è tutto perfettamente comprensibile. Pavel Brecik è una persona molto competente, non fa solo esempi di come funziona la piattaforma ma fornisce anche consigli su come la utilizza lui e spiega le ragioni che stanno alla base di una scelta piuttosto che un altra. Ho trovato molto interessante tutto. Consigliato.
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HHrithik Arora
The course is good and has good examples, but I think to keep the course short, there wasn't many examples unlike previous course. With each Practical example chapter, if there were examples for different use case webistes, like Ecommerce, Lead Gen etc, it could have been a lot better. However I still like the course and hope I'll be able to use some key things I learnt. Also, I understand that GA4 was released after this course was made but even a short overview or opinion on that could have helped. Anyway, peace!
