Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
0 Hour(s) 40 Minute(s)
Language
English
Taught by
Reva Minkoff
Rating
1 views
Course Overview
Learn the basic math concepts you need to understand digital marketing analytics. Bonus: Intro to Digital Marketing
Don’t worry – it’s not just another math class! However, regardless of the role you play, it is crucial to understand certain key concepts before embarking on the journey that is digital marketing. And several of those concepts involve math.
By the end of this class, you’ll be able to understand and evaluate performance metrics when someone shows you an account (or you are looking at it yourself). Whether you’re setting goals for employees, managing your own account, or evaluating someone else’s performance, these skills are crucial. We'll cover acronyms like CTR, CPC, CPM, CPA, and more. Learn what they mean and how to calculate them! Best of all, the course should only take an hour to complete. Get the information you need in the time you have.
As a special bonus, we've included an additional lecture: An Introduction to Digital Marketing. This bonus content teaches the important things to think about when creating and designing your first marketing campaigns, and is an important primer for all digital marketers, no matter what your level.
So what are you waiting for? Let's get started!
Course Content
- 10 section(s)
- 11 lecture(s)
- Section 1 Math for Digital Marketers: An Introduction
- Section 2 Click Through Rate (CTR)
- Section 3 Cost Per Click (CPC)
- Section 4 Cost Per Thousand Impressions (CPM)
- Section 5 Conversion Rate (CVR)
- Section 6 Cost Per Conversion a.k.a. Cost Per Acquisition (CPA)
- Section 7 Return on Investment (ROI / ROAS)
- Section 8 A Message from the Instructor
- Section 9 Congratulations!
- Section 10 Bonus Content!
What You’ll Learn
- Understand and evaluate performance metrics when someone shows you a digital marketing account (or are looking at it yourself)
Skills covered in this course
Reviews
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MMarsha A.
Useful information. The bonus content freezes at about 4 minutes
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SSara Buzzerio
the last video in the bonus content did not work... it stopped at 4:50 approx. :( but apart from that the course and the tutor were amazing!!!!!!!!!!
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CChris Bismillah
It was very simple and straight forward. Easy to understand and the quizzes definitely helped reinforce the course without being difficult or time consuming.
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GGene Ryan Briones
Suggestion: Instead of showing your face, show us how you came up with the solutions. I find it annoying how the instructor talks about the jargons and often laughs while saying it.
