課程資料
報名日期
全年招生
課程級別
學習模式
修業期
2 小時 42 分鐘
教學語言
英語
授課導師
Oxford Learning Lab
評分
10次瀏覽
課程簡介
Want to become a Professional DM Strategist? Learn to Plan, Create and Manage a Winning Digital Marketing Campaign
Campaign planning is the act of putting together a strategy for your marketing activity.
IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.
Planning Correctly a Strategic Marketing Campaign is essential to
Build Consistent Results Overtime
Build Your Brand
Get Instant Feedback and Prevent further Mistakes
But To create a winning campaign you need to
Understand what you are trying to achieve - leads, sales, branding ?
Is there a business case? Use the BOSCARDET method to understand so
Follow the Six Steps to deploy your campaign correctly
Define Key Performance Indicators
Define if you might have some blockages (web site, product etc etc)
課程章節
- 1 個章節
- 10 堂課
- 第 1 章 Digital Marketing Campaign Planning
課程內容
- Plan an effective Digital Marketing Campaign
- Achieve results even with low budget
- Learn how to Generate Tangible Results from your Campaign
- Compare different tactics with your Analytics
- Fine Tune Your Marketing Campaign
- Enhance your Business or Digital Marketing Career
此課程所涵蓋的技能
評價
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SSumarie Du Plessis
Very basic information. Good foundation, but can really do with an update. Seeing that Digital marketing has changed SO much in the last few years.
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SShroog Alkusaibiri
Nice but Basic I think it need to be updated
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KKaveri Rangappa
This is an introductory course on digital marketing campaign where the instructor provides an overview what a digital campaign planning is all about and how to carry it out. This is not an in-depth course but will get you started.
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ZZabrina Shield
I felt that I got general overview of (digital) campaign planning - but what so many courses lack, and what I think people are looking for (it is certainly what I look for) are more worked-through examples, to help students actually practically apply some of the principles and concepts. One of the most challenging aspects of campaigns is knowing how the different channels interact - when something should be mailed/posted/promoted and for how long - the nuts and bolts of campaign planning that will allow execution. I feel the course lacked this.
