Udemy

Digital Marketing For Non-Profits & Charities

立即報名
  • 2,106 名學生
  • 更新於 2/2023
4.4
(527 個評分)
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課程資料

報名日期
全年招生
課程級別
學習模式
修業期
2 小時 4 分鐘
教學語言
英語
授課導師
Simon Scriver, Jean O'Brien - Digital Charity Lab
評分
4.4
(527 個評分)
2次瀏覽

課程簡介

Digital Marketing For Non-Profits & Charities

Getting Started & Setting Priorities With Digital Marketing: Building An Audience, Communicating and Fundraising Online

These days, Digital Marketing is an essential part of any public-facing non-profit or charity. But if it's not done right it can feel like a bottomless pit, draining your time and resources with little or no reward.

So where do you start?

In this course we take you through all things digital marketing. We show you where to start and how to build your digital marketing strategy with your limited resources. We will go through the priorities of digital marketing, and show you how different channels can be used to attract and engage supporters, recruit and retain donors, and drive online actions, as well as to communicate effectively with volunteers and other stakeholders.

We'll talk about:

  • Email marketing
  • Social media marketing, including Facebook Marketing, Facebook Ads, Facebook Donations and Facebook Fundraising.
  • Other social media marketing, including Twitter, Instagram marketing, PPC advertising, and more.
  • Google Analytics and Google Adwords, including how to get started with and make the most of your Google Grant.

And more!

Plus...this course has SO MANY FREE RESOURCES AND TEMPLATES FOR YOU. You don't need to go anywhere else. This course provides dozens of templates and resources all in one place to save you from having to search the internet or create stuff from scratch. It's all included as part of the course price, and everything that's added in the future is yours forever as part of the one-time registration fee (with a 30-day money back guarantee).

課程章節

  • 9 個章節
  • 39 堂課
  • 第 1 章 Introduction
  • 第 2 章 Getting Started With Digital
  • 第 3 章 Email Marketing
  • 第 4 章 Your Website
  • 第 5 章 Google Grants: Free Ads to Drive Traffic To Your Website
  • 第 6 章 Search Engine Optimization (SEO) and Content
  • 第 7 章 Social Media
  • 第 8 章 Cross Channel Campaigns
  • 第 9 章 Next Steps & Conclusion

課程內容

  • Get the balance right! Learn to prioritize all the digital opportunities available to you
  • Be smart with your emails - learn how to grow your list and keep supporters engaged
  • Have a website that works: get your content right and drive people to take action
  • Learn how to collect more donations online
  • Use Google Grants and AdWords to drive more traffic to your website
  • Get SEO working for you - move up the search rankings today
  • Create a social media strategy: Facebook, LinkedIn, Twitter, Tumblr and more
  • Use Facebook's new built-in fundraising tools
  • Run cross channel campaigns: Integrate your digital and non-digital strategy
  • Get LOADS of free templates and resources for your digital planning


評價

  • A
    Adam Gilbert
    2.0

    N'est pas à jour avec les nouvelles technologies comme chatgpt et autres AI. Je n'ai rien appris d'essentiel pour mon cheminement et celle de l'entreprise pour laquelle je travaille.

  • N
    Neelakshi Baruah
    5.0

    This course takes a very practical and outcome-focused approach to understanding digital marketing for non-profits. It really talks in detail about the existing problems specific to the industry and the shortcomings of most the marketing we see. This guides the learner to avoid those problems and focus on coming up with real changes that would impact strategy.

  • M
    Mutinkhe Kaunda
    5.0

    Great delivery of lectures. I understood everything and I know I can apply what I learned.

  • J
    Jared Wedge-Thomas
    4.0

    Thus far, I have learned and understood the concepts clearly. Good work!

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