Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
4 Hour(s) 49 Minute(s)
Language
English
Taught by
Basim Salim
Rating
2 views
Course Overview
A 9-part course with expert marketing advice & steps on how to create landing pages for higher converting campaigns.
This landing page course is for smart marketers. (i.e. marketers that focus on conversions and not hype)
If you're reading this, then you're probably interested in getting more success from your online marketing.
Any smart marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Landing pages , that's what!
What's a landing page?
A landing page can be any page that someone lands on after clicking on a call-to-action on an advertisement, search engine result, or website. The purpose of a landing page is to capture leads that enable you to sell your products to people in the future.
Why should I have landing pages?
Tthe ultimate goal of your website to have the visitor purchase immediately, but this is actually even rarer than you think--96% of first-time visitors to your website aren't ready to buy. It's a prime reason why you need landing pages.
The next best option is to generate a lead by capturing visitors' contact data and adding them to your sales funnel. You will now have the opportunity to email them and nurture them down your sales funnel by continuing to market to them via email, phone calls, or social media to influence them to buy from you.
The more landing pages you have, the more opportunities to generate leads and fill your funnel.
The Perfect Landing Page course gives marketers access to the best insights on how landing pages can improve your conversion rates by generating more leads, email list subscribers and most importantly sales. In this 9-part course I will walk you through everything you need to know to create high-converting landing pages. The course includes step-by-step instructional videos so that you can follow along, creating your own landing pages as you go.
What's covered in this course?
- Landing Page 101: Learn why you should never start a marketing campaign without a dedicated landing page.
- The 5 Core Landing Page Elements: Get the blueprint for the perfect landing page, and find out how to create a great page using the 5 core elements.
- Call-to-Action Design & Placement: How you design your call-to-action, and where you put it on the page can have a big impact on your campaign success.
- Lead Capture Forms: Almost every marketer wants to capture more leads. Learn how to design lead forms that convert.
- Landing Page Copywriting: Learn effective techniques for writing great headlines, calls to action, benefit statements and more.
- Landing Page Design Principles: 4 classic design principles are examined to show how you can design your landing page for conversion.
- The Psychology of Conversion: Understand how to use simple marketing psychology to make your landing pages convert more prospects.
- Post-Conversion Marketing: We'll teach you how to keep marketing to your leads even after they have converted!
- Landing Page Examples: Get inspired by this collection of beautiful landing page designs. Each one critiqued for conversion so you can learn from the best.
What I am going to teach you is a proven system for creating winning landing pages that attract leads to your business and get them to buy. This course is an in-depth guide that walks you through proven, actionable steps to establish the right foundation for online marketing success though landing pages.
Course Content
- 10 section(s)
- 44 lecture(s)
- Section 1 Introduction to the Course & Instructor
- Section 2 Landing Page 101
- Section 3 The 5 Elements of an Effective Landing Page
- Section 4 Call-to-Action Placement & Design
- Section 5 Lead Capture Forms
- Section 6 Landing Page Copywriting
- Section 7 Landing Page Design Principles
- Section 8 The Psychology of Conversion
- Section 9 Post-conversion Marketing – Thank You Pages
- Section 10 BONUS RESOURCES
What You’ll Learn
- Get the blueprint for the perfect landing page, and find out how to create a great page that converts
- How you design your call-to-action, and where you put it for campaign success.
- Learn how to design lead forms that convert.
- Learn effective techniques for writing great headlines, calls to action, benefit statements and more.
- Understand how to use simple marketing psychology to make your landing pages convert more prospects into leads.
- We’ll teach you how to keep marketing to your leads even after they have converted!
- Get inspired by a collection of beautiful landing page designs.
Skills covered in this course
Reviews
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LLua Vicentini
the content is good but the "packaging" is poor. It's almost an audiobook. not engaging, not dynamic. Very tiring, it requires a great deal of attention from viewer.
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RRocco Bombardieri
Well put together and well-sequenced. Great for a beginner wanting to learn about landing pages. The references are just a bit dated but for a lot of this. The fundamentals remain the same.
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KKatsiaryna Bukhtsinava
Course is not relevant and lessons are boring. The only part that was interesting included webinars. But even they were not relevant as well. I'm not sure there is any reason to take this course. All the information you can find in a free access
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DDragan Radivojevic
I got very useful information that should I test. Great job. I think the teacher should be more engaged (Not just reading the presentation). Webinars are also useful but I would like to see some fails you had (With some explanation. This look too good to be true) not just the examples that made a success. Also, I think presenters should talk a little bit slower and not smile and be exited 100% of the time (Someone could think that you're not 100% honest). Thanks a lot. Stay safe and healthy :)
