Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 45 Minute(s)
Language
English
Taught by
Apex Global Learning
Rating
Course Overview
Maximize your Pay Per Click advertising potential by learning from the industry's best!
This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.
Course Content
- 6 section(s)
- 47 lecture(s)
- Section 1 Introduction and Course Overview
- Section 2 PPC Context
- Section 3 PPC Strategy and Planning
- Section 4 PPC and Paid Search Advertising
- Section 5 PPC Research and Analysis
- Section 6 Outro
What You’ll Learn
- Manage fundamental aspects of Digital Marketing - Pay Per Click - Search Engine Marketing
- Formulate, plan and execute effective Pay Per Click Campaigns
- Be up-to-date with latest best practices for PPC
- Apply PPC best practices in websites and campaigns
Skills covered in this course
Reviews
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MMarcia Salazar
So far the fundamentals are great but still refer to the extinct Google Adwords, so this course needs to be updated urgently.
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BBill Swanston
Lots of great information! Instructor was easy to understand and the content was very useful.
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NNacer Naciri
Great course and mentor.
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NNerryl Maraan
Not for aspring V.A. but for future seller who wants to use the PPC
