Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 32 Minute(s)
Language
English
Taught by
Ventseslav Hikov
Rating
Course Overview
Master Behavioral Economics for Digital Marketing Success – Featuring Exclusive Behavioral Science ChatGPT Prompts
Real psychology. No gimmicks. More effective marketing.
In a digital world overloaded with tips, tricks, and hacks, this course does something different:
It helps you understand the human brain—so you can design smarter, sharper, more effective marketing.
You’ll learn how people actually think and behave online—and how to align your campaigns with real decision-making, not just digital trends.
I’m Ventseslav Hikov, Chief Strategy Officer at BBDO, and I’ve spent decades building campaigns that move people—and deliver results. In this course, I’ll show you how to blend strategic thinking with behavioral insights to drive action in real-world marketing.
What You’ll Learn (No Fluff. Just the Good Stuff.)
Why People Click (and Why They Don’t)
Understand the mental shortcuts and biases behind online behavior.Conversion Psychology That Actually Works
Scarcity. Commitment. Social proof. These aren't buzzwords—they're proven cognitive levers you’ll learn to apply with nuance.How to Craft Messaging That Feels Right
Learn to use loss aversion, anchoring, and framing to build communication that connects emotionally and drives action.Design Smarter Journeys
Apply the Paradox of Choice and friction reduction to make UX and content work with—not against—the human brain.Behavioral Economics for Marketers
Learn how Nobel-winning ideas can be used in landing pages, ads, funnels, and beyond.
What Makes This Course Different?
I don’t sell hacks or hacks disguised as science.
I teach real psychology, translated for real marketing—and backed by 30 years of practice, not just theory.
You’ll get:
A field-tested set of tools and examples
Clear, actionable exercises
A bullshit-free understanding of how to influence behavior responsibly and effectively
If you want your marketing to work better—not just louder—this course will change the way you think.
Learn how to market to real people, not just algorithms.
Enroll now in “Boost Digital Marketing Effectiveness via Behavioral Science.”
Course Content
- 3 section(s)
- 16 lecture(s)
- Section 1 Course preview
- Section 2 Introduction to to Behavioral Economics
- Section 3 Behavioral Economics and Online Shopping Behavior
What You’ll Learn
- Understand the fundamentals of online buying behavior and how to motivate your target audience to act using behavioral science principles
- Increase conversions and sales by effectively utilizing cognitive biases and behavioral techniques
- Intelligently apply behavioral science principles such as Scarcity, Commitment, Loss Aversion, and Anchoring to make your messages and assets more compelling
- Use proven tools such as Social Proof, Anchoring, and Paradox of Choice to eliminate friction from the buying process and improve user experience
- Close the gap between trigger and purchase faster, reducing the exposure of potential customers to competitor brands and messaging
- Develop a fundamental understanding of the principles of commercial communication and apply them to your digital marketing strategy
- Cut Through Marketing Myths: Learn to separate behavioral science fact from fiction—and apply only what truly drives real-world results.
Skills covered in this course
Reviews
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SSoroush Zare
The given information was very good but actually the speaker voice was not clear in the whole course.
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PPankaj Zemse
Thank you for delivering such a well-structured and engaging course on Behavioral Economics for Digital Marketing. I truly appreciated how you connected theory with practical, real-world marketing applications. The insights were eye-opening, and the exclusive ChatGPT prompts added a unique, hands-on layer to the learning experience. I’m looking forward to implementing what I’ve learned in my day-to-day work. Your passion for the subject really came through, and it made the entire experience all the more impactful. Thanks again for such a valuable session!
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原原 由佑子
もっとcaseの課題などあったらよい
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LLina Pavlov
The lessons are clear, and the examples make everything easy to understand. I especially liked the ChatGPT prompts—it saves so much time. Great for anyone in marketing!
