Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 41 Minute(s)
Language
English
Taught by
Murray Legg
Rating
Course Overview
An overview of influencer marketing for brands, entrepreneurs and influencers who want to maximise this media channel
The course provides a comprehensive overview of the influencer marketing landscape and covers the key elements in planning, running and reporting on a successful campaign.
By completing this course, you’ll be able to confidently navigate this new digital advertising format, understand the various influencer archetypes and campaign use cases, and comfortably run a campaign for the brand you represent.
The course is composed of five chapters, where we will cover the fundamentals of influencers and their audiences, discuss effective strategies and budgeting as well as key campaign insights to save you time and money.
This course is designed for digital marketers, aspiring entrepreneurs and influencers alike, who are excited about this new form of content marketing and want to make the most out of their passion for content, credibility and online sales.
Course Content
- 8 section(s)
- 15 lecture(s)
- Section 1 Introduction and course overview
- Section 2 Chapter 1: What is Influencer Marketing
- Section 3 Chapter 2: Campaign objectives and Influencer archetypes
- Section 4 Chapter 3: Audience, Channels and Budgets for Influencer Marketing
- Section 5 Chapter 4: Influencer Marketing Use Cases
- Section 6 Chapter 5: Building an Influencer Marketing strategy
- Section 7 Quiz
- Section 8 Conclusion and Closing
What You’ll Learn
- Be fluent in the fundamentals of Influencer Marketing
- Be able to formulate an effective influencer marketing strategy and roll out plan
- Be aware of the typical use cases for influence marketing, including awareness, growth in your brand’s social capital, and sales
- Understand how Influencer Marketing fits into a digital media strategy
- Know the influencer archetypes and where best to use them
- Appreciate the model of Shared Value between brands, audiences and influencers
- Compile campaign targeting for a specific audience, media channel and budget
Skills covered in this course
Reviews
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GGcobiso Thalaza
It's an eye opener because I didn't know that we so much types of influencers
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VVivian Andrea Martínez Díaz
Es un curso es interesante y da mucha información para ser un curso introductorio, lo que es excelente. Sin embargo, eso lo hace pesado. La estrategia de exposición del profesor también hace el curso pesadísimo. En verdad es un ladrillo.
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TTumishang Bruce Kaka
As a creative and micro-influencer - who is rather a novice in the marketing and creative industry or career stream, I found the course highly insightful regarding the dual-ends that form the connection between influencer(s) and brand(s). The course gives an understanding on the cross-collaborative efforts that are required from both influencer and brand to ensure the success of a social-media campaign, marketing strategies based on the use of influencer marketing and the mutual benefit thereof (monetary or otherwise) for all stakeholders involved.
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RRethabile Lenkwe
I learnt alot in this course. I can recommend it to anyone else who wants to venture into influencing
