Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
4 Hour(s) 8 Minute(s)
Language
English
Taught by
Innocent Akpareva
Rating
3 views
Course Overview
Generate leads like a pro with these tested and trusted B2B digital marketing strategies and techniques
This course delves deep into effective B2B digital marketing strategies and techniques designed to generate top-tier leads for your business. You'll gain a comprehensive understanding of how B2B digital marketing operates and acquire a toolkit of practical skills, strategies, and techniques that you can apply right away to attract more qualified leads and transform your business.
Whether you're a beginner or a seasoned marketer, this course will teach you everything you need to know to generate leads through B2B digital marketing channels like search engine optimization (SEO), Search Engine Marketing (SEM), Event Marketing, pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.
You'll master the latest tools and technologies to speed up your content creation and curation process, you'll learn how to use AI tools like ChatGPT and Bard for B2B marketing. You'll also learn how to track and measure the results of your campaigns so you can optimize your efforts and get the most out of your marketing budget.
This course is perfect for entrepreneurs, business owners, and marketing professionals who want to take their lead generation to the next level.
Enroll today and learn how to master the art of B2B lead generation and grow your business faster than ever before!
Course Content
- 7 section(s)
- 20 lecture(s)
- Section 1 Introduction
- Section 2 Difference between B2B and B2C marketing
- Section 3 Understanding the B2B buyer's journey, trends and challenges in B2B marketing
- Section 4 Developing a B2B Digital Marketing Strategy
- Section 5 B2B Buyer Persona and Marketing Plan
- Section 6 B2B Digital Marketing Strategies
- Section 7 Final Session
What You’ll Learn
- Marketing professionals
- Business owners
- Entrepreneurs
- Anyone interested in mastering B2B digital marketing strategies and techniques
Skills covered in this course
Reviews
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CChloe Wragg
Good overall course. It would be good to have more interactivity.
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MMurali Krishna
The course is very basic, and essentially should be free for everyone. The instructor has put in efforts for creating slides but the content can be available for free in youtube, and in a better way. I took the course because it was said there will be practical examples - but all he did was basic stuff like - how to go to linkedin, and write messages. There are no mentions of specific tools, hacks and how to win in B2B here.
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LLove Chinedu Akiri
Great teachers. Well detailed
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JJavier Ramirez
This course is both practical and helpful. It teaches people the skills they need to do well in the fast-moving world of B2B digital marketing. Great for people of all skill levels.
