Udemy

B2B Digital Marketing Strategies and Techniques

立即報名
  • 1,106 名學生
  • 更新於 10/2023
4.2
(39 個評分)
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課程資料

報名日期
全年招生
課程級別
學習模式
修業期
4 小時 8 分鐘
教學語言
英語
授課導師
Innocent Akpareva
評分
4.2
(39 個評分)

課程簡介

B2B Digital Marketing Strategies and Techniques

Generate leads like a pro with these tested and trusted B2B digital marketing strategies and techniques

This course delves deep into effective B2B digital marketing strategies and techniques designed to generate top-tier leads for your business. You'll gain a comprehensive understanding of how B2B digital marketing operates and acquire a toolkit of practical skills, strategies, and techniques that you can apply right away to attract more qualified leads and transform your business.


Whether you're a beginner or a seasoned marketer, this course will teach you everything you need to know to generate leads through B2B digital marketing channels like search engine optimization (SEO), Search Engine Marketing (SEM), Event Marketing, pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.


You'll master the latest tools and technologies to speed up your content creation and curation process, you'll learn how to use AI tools like ChatGPT and Bard for B2B marketing. You'll also learn how to track and measure the results of your campaigns so you can optimize your efforts and get the most out of your marketing budget.


This course is perfect for entrepreneurs, business owners, and marketing professionals who want to take their lead generation to the next level.


Enroll today and learn how to master the art of B2B lead generation and grow your business faster than ever before!

課程章節

  • 7 個章節
  • 20 堂課
  • 第 1 章 Introduction
  • 第 2 章 Difference between B2B and B2C marketing
  • 第 3 章 Understanding the B2B buyer's journey, trends and challenges in B2B marketing
  • 第 4 章 Developing a B2B Digital Marketing Strategy
  • 第 5 章 B2B Buyer Persona and Marketing Plan
  • 第 6 章 B2B Digital Marketing Strategies
  • 第 7 章 Final Session

課程內容

  • Marketing professionals
  • Business owners
  • Entrepreneurs
  • Anyone interested in mastering B2B digital marketing strategies and techniques


評價

  • C
    Chloe Wragg
    3.5

    Good overall course. It would be good to have more interactivity.

  • M
    Murali Krishna
    1.5

    The course is very basic, and essentially should be free for everyone. The instructor has put in efforts for creating slides but the content can be available for free in youtube, and in a better way. I took the course because it was said there will be practical examples - but all he did was basic stuff like - how to go to linkedin, and write messages. There are no mentions of specific tools, hacks and how to win in B2B here.

  • L
    Love Chinedu Akiri
    4.0

    Great teachers. Well detailed

  • J
    Javier Ramirez
    4.5

    This course is both practical and helpful. It teaches people the skills they need to do well in the fast-moving world of B2B digital marketing. Great for people of all skill levels.

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