Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 37 Minute(s)
Language
English
Taught by
OMG - Mastermind, Kareem Mostafa
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Rating
Course Overview
Upon successful completion, you will become a Certified Digital Marketing Associate | Digital Marketing Essentials!
This course covers the fundamentals, including digital tools, technologies and uses. Learn about email, social media and customer service. Perfect for non-marketing teams building their digital awareness.
CDMA | Upon successful completion, you will become a Certified Digital Marketing Associate!
Discover how to effectively promote a brand or a business online and create a targeted marketing strategy that engages potential clients across the digital landscape. In the Digital Marketing Foundation | CDMP Pathway Essentials course, we articulate today's digital marketing methods—including how to build a successful digital marketing campaign across multiple channels: Search, social media, email, and display.
Understand how to build and connect with communities on social networks, the best techniques for paid media, and learn what makes a successful email marketing campaign. This course also covers critical digital marketing skills, like content marketing, marketing analytics, and customer engagement, and recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, We'll equip you with the essential skills and strategies to navigate today's digital landscape.
We hope you enjoy taking this course just as much as we enjoyed sharing it with you. We encourage you to continue exploring the digital marketing landscape.
Your next stop might be our Certified Digital Marketing Professional. You might also enjoy keeping up with the latest in marketing, and for that, we'd suggest watching Digital Marketing Trends so you can learn the newest tools and techniques marketers use to reach their customers.
We covered much material in this course, so feel free to revisit it from time to time and brush up on your skills as you explore the digital marketing world. Have fun and good luck.
Course Content
- 9 section(s)
- 37 lecture(s)
- Section 1 The Digital Marketing Framework
- Section 2 The Basics of Digital Marketing
- Section 3 Digital Marketing Key Concepts
- Section 4 Hub and Spokes of Digital Marketing
- Section 5 Digital Marketing with Your Website
- Section 6 Digital Marketing with Paid Channels
- Section 7 Digital Marketing with Social Media
- Section 8 Digital Marketing & Email
- Section 9 Marketing Analytics Skills
What You’ll Learn
- Learn how to promote your brand or business online effectively
- Develop a targeted marketing strategy that engages potential customers across the digital landscape.
- Critical digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital m
- How to build a successful online marketing campaign across channels: Search, social media, email, and display.
- Build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful.
- We'll equip you with the essential skills and strategies to navigate today's digital landscape.
Skills covered in this course
Reviews
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LLester Albert A. Ignacio
Creating and distributing valuable, relevant content (like blog posts, videos, and infographics) to attract and retain a clearly defined audience. Search Engine Optimization (SEO): Optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords, which increases organic (non-paid) traffic. Paid Advertising (PPC): Paying a fee each time a user clicks on an ad. This can include ads on search engines (like Google Ads) or social media platforms. Social Media Marketing: Using social media platforms to build brand awareness, engage with customers, and drive website traffic through posts, stories, and targeted ads. Email Marketing: Sending commercial messages directly to a list of customers or prospects via email to nurture leads, promote products, and build relationships. Data Analytics: Tracking and analyzing data from various campaigns to understand what is working, how customers are behaving, and to make data-driven decisions to optimize future strategies. Fundamental principles Know your audience: Understanding your target audience's needs, behavior, and online habits is crucial for effective campaigns. Create value: Focus on providing helpful and engaging content that solves problems or entertains your audience. Measure and optimize: Use analytics to track performance and make continuous adjustments to improve results. Be strategic: Choose the right channels for your audience and goals, and create a cohesive strategy across them.
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TTemitope Oyedele
Easy to understand and enlightening It’s a good one
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CConfidence onyele
Engaging, informative, easy to understand, and to the point. Definitely the right course for someone looking to start digital marketing.
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DDavid Edde
It was a delightsome experience getting to know more about Digital marketing
