Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
0 Hour(s) 40 Minute(s)
Language
English
Taught by
A.L. Stern
Rating
2 views
Course Overview
Analyze the competition's marketing strategy to level the playing field and get actionable tips for your own marketing.
This course introduces students to SpyFu and demonstrates many of its essential features. SpyFu enables users to view key marketing information from their competitors. Both pay per click (PPC) and search engine optimization (SEO) features are showcased.
The course provides an over-the-shoulder view with video of both the instructor and the SpyFu user interface. It provides an introductory demonstration of the software designed to familiarize students with the most useful options. Upon completion of the course, students should have a good sense of how to formulate a comprehensive marketing plan covering SEO and PPC strategies used by their competition by using the SpyFu application.
In the PPC section, students will learn how to view and download advertisements that competitors run and the search engine search terms they appear on. Students will also learn how to view a chronological history of such ads. This will enable students to take a look at what has historically proven as more likely to be worth buying to competitors over a given period of time.
Students with similar competing products and businesses that run similar ads on similar keywords may therefore hope to achieve similar results. This is particularly useful when a new entrant to an industry competes against a large business with millions of dollars to experiment with various marketing strategies. However, competitors of all sizes can provide enormously valuable information.
In the SEO section, students will learn how to view the keywords that their competition ranks for naturally in the search engines. Students can also learn how valuable the market believes those keywords are by seeing estimated cost per click information. Additionally, traffic metrics are included as well.
These and other metrics can show you how powerful particular pieces of content (such as blog posts or videos) are for competitors' business. By figuring out the blueprints to the competitions' marketing success, students can attempt to compete on a more level playing field. A courtesy review copy was provided.
Course Content
- 1 section(s)
- 5 lecture(s)
- Section 1 Learning SpyFu
What You’ll Learn
- Use the SpyFu marketing tool to better understand their competition's marketing strategies.
- Develop SEO and PPC marketing plans with inspiration from other websites in their niche.
Skills covered in this course
Reviews
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MMike Hays
It was hard to follow what he was saying because you couldn't see where he was clicking. Also, this is more of an overview not actionable. Spyfu has so many features this could have been a longer course that was more valuable if you had gone into more detail on each section.
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JJeff Peterson
Good match for me, the instructor is doing a great job explaining.
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AAffinity
A good, quick overview on SEO and PPC research capabilities. There’s a lot here! I was hoping for more commentary and/or structured use cases on how to solve specific goals. Eg. To find gaps in you keyword strategy, plug in your domain and two competitors into Kombat and see where they both invested but you did not. Reduced stars as I noticed some issues with screen capture getting ahead of audio and for being a bit light on content. Thanks for creating this!
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FFagbamigbe Kehinde
i am glad i acquired the knowledge, the instructor was good but then it would be better if the mouse movement can be revealed. Thanks.
