Course Information
Course Overview
Scale Your Impact and Build Your Personal Brand Using the Power of Authenticity and Insights into Consumer Behavior
You don’t have to be boastful or disingenuous to market your offering nor do you have to understate yourself. There is a clear path to sharing your authentic message and earning the trust of a large tribe of followers.
This course will help you find that path.
If you’ve ever been turned off by cocky, bombastic or pushy marketing tactics, and you’ve avoided marketing your offering for this reason, this course is for you.
I’ll prove to you why the world is ready for a new type of messaging; grounded in authenticity and humility. And I’ll show you how you can take the techniques that have been proven to work, inject them with your authentic message and win the hearts of as many people as you need to.
With frameworks and techniques developed from the study of virtue-based psychology, you’ll learn powerful ways to translate the passion you have for your modality or business into scalable impact.
People ask marketers for quick results but struggle to give themselves the attention they need to really express their service in a way that connects. That’s understandable, no one has shown them how to connect with and protect their authentic expression.
This course is a distillation of over a decade of real-life experience: everything I teach in the course, I have applied to my own business and life as well as to the marketing assets I help my clients develop.
It will help you make the necessary internal transformation so you can use modern marketing strategies without falling for the associated humility issues they sometimes come with.
You will overcome limitations stopping you from delivering your message and build true confidence and authority which will increase your influence in a powerfully grounded way.
You’ll learn:
A new perspective on marketing: away from control, domination and manipulation and toward openness, connection, sharing and community building.
Critical steps you can take to become the authority in your niche.
Actionable strategies to infuse your marketing with your authentic message and connect with an aligned audience.
How to avoid insincere and manipulative marketing techniques which alienate your audience and eventually reduce your own faith in your message.
How to inject humility into marketing systems that work.
Clear techniques to prepare yourself for photoshoots, videos, live webinars and events and really ‘show up’ for your audience.
How to get out of your own way and share your message with humility in video, webinars and live events and build a loyal following.
By taking this course you’ll be able to build marketing assets that are congruent with your purpose, that connect with your audience and that you’ll continue to be proud of for years to come.
Who this course is for:
Creative and empathic individuals who are ready to face what’s stopping them from building a personal brand worthy of their gifts.
People who would rather do marketing right than hustle and hassle their audience.
Creatives, Social Entrepreneurs, Holistic Health Practitioners and Therapists who want to bring their authentic self to their business offering, their information products and their marketing assets.
Leaders, managers, coaches, mentors, instructors, consultants, experts, want to not only build the power of humility in their lives but invite more authenticity in those around them.
It’s not going to be easy. I’ll challenge you to question some long held beliefs about yourself, about humility and about marketing and there’s a few habits you’ll have to let go of and a few you’ll have to introduce.
If you want simple ToDos, hacks, tips and tactics, this course is not for you.
If you don’t want to delve deeply into your own psychology and uncover and transform the parts of you that are stuck with shame, don’t take this course.
You don’t have to be a rock star to build an audience! You don’t have to be anyone but you.
In fact, being yourself is the most powerful way to grow your audience.
I’ll show you how to use the power of Humility to share your message and your business far and wide.
Looking forward to seeing you in the course - enrol now!
Jo Silva
Instructor
Course Content
- 6 section(s)
- 14 lecture(s)
- Section 1 Attention
- Section 2 Propaganda
- Section 3 Humility
- Section 4 Authority
- Section 5 Don't be Creepy
- Section 6 Get Out There
What You’ll Learn
- A new perspective on marketing: away from control, domination and manipulation and toward openness, connection, sharing and community building.
- Critical steps you can take to become the authority in your niche.
- Actionable strategies to infuse your marketing with your authentic message and connect with an aligned audience.
- How to avoid insincere and manipulative marketing techniques which alienate your audience and eventually reduce your own faith in your message.
- How to inject humility into marketing systems that work.
- Clear techniques to prepare yourself for photoshoots, videos, live webinars and events and really ‘show up’ for your audience.
- How to get out of your own way and share your message with humility in video, webinars and live events and build a loyal following.
Skills covered in this course
Reviews
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MMartina
This course was a perfect match for me. It is so refreshing to hear about this field of marketing in depth with ease and no rush rhythm. I am more than glad I came across this theme and this beautiful instructor. It is a new era in marketing indeed.
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AAbhishek Gupta
Thanks for teaching about Humility !! It changed my perspective about marketing.
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RRosemarie
This is the best Udemy course I've ever purchased. Very eye opening and I feel like it's more than a marketing course, it's about also developing me into a better person in general. Love this course.
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PPeter le Breton
As a student, teacher (university) and practitioner (business) of marketing for many years, I found Jo's course engaging, fresh, insightful and profound. Unlike most marketing materials, which focus on clever ways to strategise and manipulate prospects and customers, Jo's focus is attention, integrity, humility and a spirit of service. Wisely, she shows how effective marketing—especially for empaths who are typically marketing averse—starts with inner work. One's habits of thinking and mindset are all-important. Drawing on her extensive research and experience with clients, Jo communicates her ideas powerfully through stories and cases using multi-media skilfully. She explains the importance of critical concepts and challenges—such as presence and resilience, false humility and conceit—in the marketing process. She integrates the principles she teaches with practical exercises, tips and tactics. Most importantly, Jo shows her own vulnerability, learning and authenticity through personal stories. For me, Jo comes across as a consummate professional, committed to quality and service. I learned much from her and from the many resources she champions.