Udemy

All About PPC Bidding Strategies - Master PPC Bidding

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  • 440 Students
  • Updated 3/2023
4.6
(28 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 10 Minute(s)
Language
English
Taught by
Yuda Ben
Rating
4.6
(28 Ratings)
1 views

Course Overview

All About PPC Bidding Strategies - Master PPC Bidding

All About automated & manual PPC Bidding Strategies, how to calculate your target CPA, CPC and more!

Master Your PPC Bidding Strategies


PPC bidding strategies can be a confusing and overwhelming topic for those new to the world of online marketing. However, understanding how PPC bidding works is essential for anyone looking to make money through online advertising. This course will provide a comprehensive overview of everything you need to know about PPC bidding strategies, from the basics of how they work to more advanced concepts like break-even CPC, lifetime value, and target CPA. By the end of this course, you'll be well on your way to mastering PPC bidding and driving better results for your business or agency


We will be covering some of important topics such as:

What is PPC Bidding and Why is it Important

types of Bidding Strategies - Automated & Manual

Preparing for  Successful PPC bidding - Client goals, break even, and lifetime value

Analyzing Your Data to Make Better Decisions & Optimize Performance

Automated vs Manual Bidding Strategies - Pros & Cons

Tips for Mastering PPC Bidding Strategies for lead gen or e-commerce


Automated Bidding:

Automated bidding strategies help you optimize your campaigns in the most efficient way possible. These strategies let you set your target CPA, CPC, and other goals, then allow the algorithms to do the work for you. With automated bids, you can maximize your efficacy while minimizing your effort.


Manual Bidding:

Manual bidding strategies give you the opportunity to take full control of your campaigns. By setting your own bids, you can put your knowledge and expertise to good use and make sure you're getting the best results for your campaigns. With manual bidding, you'll have complete control over your bid prices and be able to adjust them as needed.


Calculating Your Target CPA and CPC

When bidding manually, it's important to calculate your target CPA (cost per acquisition) and CPC (cost per click). Doing so will help you determine the best bid prices for your campaigns and make sure that you're getting the most out of each one. By understanding the basics of calculating your target CPA and CPC, you'll be able to make sure that you're investing your advertising budget wisely.



There are so many things to learn when it comes to understanding the power of PPC bidding strategies. As you can see, there is a lot of potential if implemented properly. It takes time, patience, and practice to master PPC bidding and create successful campaigns. You must be willing to constantly test and adapt as well as keep up with all the changes happening in the industry. However, with a little hard work and knowledge, you’ll succeed! If you’re serious about making PPC bidding work for your business, we highly suggest enrolling in this PPC bidding course today! Our concise training covers all the essentials you need to know about PPC bidding strategies, preparing you for more conversions, higher quality leads, and higher ROI. So don’t wait – invest in yourself today by enrolling in this unique course now!

Course Content

  • 7 section(s)
  • 11 lecture(s)
  • Section 1 Introduction
  • Section 2 Automated & Manual Bidding Strategies
  • Section 3 Calculate Your Target Manual CPC
  • Section 4 Scenarios To Use Manual Vs Automatic CPC - Practice Session
  • Section 5 Market CPC. How much does your keyword cost on average?
  • Section 6 Lifetime Value & PPC
  • Section 7 Key Take Aways

What You’ll Learn

  • know how to figure out the right amount of money to spend on getting people to see your ad.
  • Automated bidding, different automated bidding types and their uses
  • How to plan the correct bidding strategy for a wide array of advertising client scenarios
  • How to save money on every CPC for your advertising campaigns
  • How to calculate break even CPC for lead generation PPC campaigns
  • How to calculate break even CPC for ecommerce PPC campaigns
  • How to calculate how much it's worth it for you to pay per lead or conversion
  • How to calculate how much its worth it for you to pay per lead or conversion AKA CPA/CPL
  • Learn what lifetime value is and how to use it for your CPC decision making
  • Scenarios to use automated bidding vs Manual bidding within PPC


Reviews

  • D
    Don Walker
    5.0

    Very interesting, informative, and easy to understand. He covers almost all the topics that are required for any beginner.

  • B
    Billal Hossain
    5.0

    The course has been meticulously designed, which is great. The techniques presented are quite clever and effective! I appreciate the course.

  • J
    Jonathan Holmes
    5.0

    The detail with which the course has been designed is amazing. The strategies explained are very smart and they do work! Thank you for the course.

  • T
    Tory Rhule
    5.0

    This is the best PPC training I've ever taken; it's extremely useful and packed with information; thank you for offering it.

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