Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 49 Minute(s)
Language
English
Taught by
Bhanu Chawla
Rating
3 views
Course Overview
Expand your Digital Marketing Skillset with LinkedIn Advertising. Master LinkedIn Ads in this course from scratch.
Always wanted to get into B2B Digital Marketing and start with LinkedIn Ads? Do you work for a B2B company and want to start generating leads via LinkedIn Ads? Are you a digital marketer who wants to learn how to generate pipeline and revenue from LinkedIn Ads? You’ve come to the right place. The instructor of this course (Bhanu Chawla) has spent millions of dollars on LinkedIn Ads and has successfully executed high ROI campaigns for billion dollar businesses across the globe. Bhanu has put all his expertise, experience and learnings from LinkedIn Ads in this detailed course.
In this course you will learn:
Why you should use LinkedIn Ads and how LinkedIn Marketing has evolved
Pre-requisites for launching a LinkedIn campaign
How to Create Your LinkedIn Ads Account
Direct Sponsored Content – Specifications & Requirements
How to design your LinkedIn Ad Creatives (Free Tools)
How to use LinkedIn Campaign Manager
How to install Insight Tag and Track Conversions (Free Plugin)
Objective-Based Advertising
How to create your Target Audience on LinkedIn Ads (Step-by-step)
Different LinkedIn Ad Formats (Image Ads, InMails, Lead-Gen Forms, etc)
Campaign Performance Management with the new LinkedIn Campaign Manager
How to Optimise Your Campaigns for maximum success (PDF CHEATSHEET to get more leads and sales for your business or clients)
The instructor of this course
Course Content
- 5 section(s)
- 18 lecture(s)
- Section 1 Introduction
- Section 2 Pre-Requisites
- Section 3 Campaign Creation
- Section 4 Different Types of LinkedIn Ad Formats
- Section 5 Campaign Performance and Optimisation
What You’ll Learn
- Effective ways to advertise on LinkedIn Ads
- Generate MORE LEADS for your business with LinkedIn Advertising
- Create Pipeline-Driven Campaigns with LinkedIn Ads
- Learn How to Measure Campaign Performance and ROI on LinkedIn
- Campaign Optimisation Techniques
- LinkedIn Sponsored Updates, Sponsored InMails, Text Ads, Video Ads, Lead-Gen Forms and much more
Skills covered in this course
Reviews
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RRory Leveille
This was a really easy course to follow. I don't have a lot of experience with LinkedIn but I was able to properly manage our Linkedin ad campaigns after completing the course. I got exactly what I wanted out of this course, no fuss, no muss. I recommend it.
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WWilson KK - mediareds
Overall its good. But some more detailing is needed who learning first time Linkedin. Small small points are very much valued. Settingup a best linkedin page is not talked about. It was expected, since it is from the scratch.
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LLinda Erlam
This course is full of code-speak which the instructor does not explain. He whips his cursor around the screen so fast it's impossible to follow. He does not explain, he simply says 'do this'.
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VVedantt Puri
Just wanted to know, 1. how to target people/audience who have high budgets & 2. Does LinkedIn have any direct phone support system? Please assist.
