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Complete Google Ads Course | Hands on Google Ads & PPC 2025

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  • 9,540 Students
  • Updated 1/2025
  • Certificate Available
4.4
(390 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
11 Hour(s) 32 Minute(s)
Language
English
Taught by
Jim Esen Digital Marketing Master | 45,000+ Students Worldwide
Certificate
  • Available
  • *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Rating
4.4
(390 Ratings)
3 views

Course Overview

Complete Google Ads Course | Hands on Google Ads & PPC 2025

Google Ads Insider: Expert Tactics for PPC Dominance | Ultimate Google Ads Course From an Agency Expert | For 2025

Are you ready to be one of the elite group of people who possesses the power of Google Ads?

Glad to hear!

You are about to boost your career as a digital marketer.

Because Google Ads is the number one tool in any digital marketers toolbox.

You will be able to run ads on Google and generate sales and leads with tons of profit.

Ultimately you will make more money.


Whether you want to run Google ads for your business or for your clients in an agency, you need to become a master in this complicated platform.

Yes, Google Ads is complicated. But wait till you hear this…

I will show the easiest way to become a Google Ads master in the shortest period of time.

How?

I have been working in the most successful digital marketing agencies in the world.

Seen dozens of different PPC strategies. Some were great, some were subpar.

After 10 years of working in agencies, I realised something very peculiar.

One weird strategy of running Google Ads puts money in the bank again and again.

However, the rest of the Google Ads strategies barely broke even.


I wanted to put this to test and tried it on my business and…

Volia!

This PPC strategy worked again.

At this point I knew I was onto something big.

What did I do? I shared this information with many marketing departments. Mentored people.


It was all great, but I wanted everyone to have access to this information on a mass scale.

So I decided to create this Hands on Google Ads course.

So people all around the world can access it at the same time and ask their questions to me directly.


What you can expect at the end of this course?


  • You will be present when your customers are searching for you with Google Search Ads.

  • You will retarget people who visited your website but didn’t buy with Google Display Ads.

  • You will generate high-quality leads by appearing in your customers’ inbox with Google Discovery Ads.

  • You will target your target audience right before they watch a video on YouTube.

  • You will show your product image in the Google search results when they want to buy it.

Enough with the skills you will gain at the end.

Let me tell you what you will see inside of this value packed course.


What will you see exactly?


You will see clear explanations of Google Ads terminologies, practical in-platform campaign setups, live optimizations and campaign analysis.

This PPC Google Ads course will have white board lectures, screen share lectures and live presentations walk-troughs.

Everything is perfectly constructed to teach you the highest-paid skill of Google Ads. In the shortest amount of time.

This teaching structure cannot be seen on YouTube or any other platform. Because this took months to record. And I took out 45 hours of content to make it concise and clear to understand.


In this Google Ads Mastery course you will learn:


  • Navigating to Google Ads Platform

  • Identifying your goal as a business

  • Google Ads metrics

  • Google Ads targeting

  • Google Ads audience targeting

  • Google Ads keyword targeting

  • How Google Ads auction works

  • Winning Google Search campaign structure

  • Google Search ads bidding strategies

  • Google Ads conversion tracking

  • Google Search campaign setup

  • Google Search ads negative keywords

  • Google Search ads dynamic keyword insertions

  • Downloadable negative keyword list

  • Reading auction insights

  • Google Ads Optimizations (with the downloadable checklist)

  • Google Display Ads

  • Google Display Ads bidding strategies

  • Google Display Ads campaign setup

  • Google Discovery Ads basics

  • Google Discovery Ads bidding strategies

  • Google Discovery Ads campaign setup

  • Google Shopping Ads profit calculator

  • Google Shopping Ads conversion tracking from Analytics

  • Google Merchant Center training

  • Pulling product feed from the Google Merchant Center

  • Google Shopping Ads campaign setup

  • Google Video Ads (YouTube Ads) basics

  • Google Video Ads (YouTube Ads) creative formula for lead generation

  • Google Video Ads (YouTube Ads) creative formula for ecommerce

  • Google Video Ads (YouTube Ads) campaign setup

  • Google Video Ads (YouTube Ads) campaign optimization

  • Google Performance Max Ads basics

  • Google Performance Max Ads campaign setup

  • Google Performance Max Ads optimizations

  • Google App campaigns basics

  • Google App campaign setup


Let me tell you something.

This is not even the best part.

You will be able to ask your questions in the message section.

All of your questions will be answered within 24 hours. GUARANTEED!


So, if you want to learn this powerful money making skill in the shortest amount of time, this is your address.

Buy the course now and see your career transform!

Course Content

  • 13 section(s)
  • 59 lecture(s)
  • Section 1 Introduction
  • Section 2 Google Ads Basics (Skip This If You Are Not a Beginner)
  • Section 3 Google Ads Targeting
  • Section 4 Google Search Ads
  • Section 5 Auction Insights & Optimization
  • Section 6 Google Display Ads
  • Section 7 Google Discovery Ads & Google Demand Gen Ads
  • Section 8 Google Shopping
  • Section 9 Google Video Ads (YouTube Ads)
  • Section 10 Google Performance Max Campaigns
  • Section 11 Google App Campaigns
  • Section 12 How to Create a Google Ads Media Plan?
  • Section 13 Q&A

What You’ll Learn

  • Navigating to Google Ads platform
  • Identifying your goal as a business
  • Google Ads metrics
  • Google Ads targeting
  • Google Ads audience targeting
  • Google Ads keyword targeting
  • How Google Ads auction works
  • Winning Google Search campaign structure
  • Google Search ads bidding strategies
  • Google Ads conversion tracking
  • Google Search campaign setup
  • Google Search ads negative keywords
  • Google Search ads dynamic keyword insertions
  • Downloadable negative keyword list
  • Reading auction insights
  • Google Ads Optimizations (with the downloadable checklist)
  • Google Display Ads
  • Google Display Ads bidding strategies
  • Google Display Ads campaign setup
  • Google Discovery Ads basics
  • Google Discovery Ads bidding strategies
  • Google Discovery Ads campaign setup
  • Google Shopping Ads profit calculator
  • Google Shopping Ads conversion tracking from Analytics
  • Google Merchant Center training
  • Pulling product feed from the Google Merchant Center
  • Google Shopping Ads campaign setup
  • Google Video Ads (YouTube Ads) basics
  • Google Video Ads (YouTube Ads) creative formula for lead generation
  • Google Video Ads (YouTube Ads) creative formula for ecommerce
  • Google Video Ads (YouTube Ads) campaign setup
  • Google Video Ads (YouTube Ads) campaign optimization
  • Google Performance Max Ads basics
  • Google Performance Max Ads campaign setup
  • Google Performance Max Ads optimizations
  • Google App campaigns basics
  • Google App campaign setup


Reviews

  • H
    Hannan Saleem
    5.0

    Very informative and productive course <3

  • J
    John
    3.0

    I enrolled in this course with the goal of mastering Google Ads at a professional level to work effectively with clients or within an agency setting. While the course provides a solid foundation on the basics, it currently lacks critical practical resources and real-world templates necessary for professional application. Specifically, the course would benefit greatly from the inclusion of downloadable sample files such as: Media Plan Sheet Keyword Research Sheet Campaign Structure Plan Ad Copy Template Budget Allocation Sheet Client Onboarding Form Google Ads Audit Template Performance Reporting Template Conversion Tracking Setup Guide A/B Testing Plan Negative Keyword List Competitor Analysis Sheet Monthly Optimization Checklist Landing Page Checklist Campaign Launch Checklist Ad Extensions Plan Sheet Quality Score Tracker Ad Schedule Plan Geo Targeting Plan Sheet Additionally, more comprehensive guidance on pre-launch account setup, campaign planning, and client management would significantly enhance the course’s value for those aiming to work professionally. If these practical resources and detailed guidance are added in future updates, I would be pleased to revise my rating upward and confidently recommend this course to others seeking to develop agency-level Google Ads expertise. At present, the course serves well as an introduction but falls short for learners aiming to apply these skills in a professional or client-facing capacity.

  • E
    Emihle Ntozini
    3.5

    This is a good match for me, I have learned a lot since I took time to listen on the course , Great job indeed.

  • R
    Rinkesh Pandit
    5.0

    great experience looking to learn more from you

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