Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 12 Minute(s)
Language
English
Taught by
Mark Meyerson
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Rating
5 views
Course Overview
From strategy all the way to setting up, optimising & reporting on Google Ads campaigns for your eCommerce retailer
With over 13 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns and walks you through the process of setting up and running eCommerce campaigns.
The course is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated.
I provide insights and Google Ads tools you can use for your eCommerce business. This includes:
Building a strategic campaign structure to make the most of the Google Ads console
Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low
Setting up Search Campaigns to best target category traffic
Implementing dynamic ad customisers to create hyper relevant ads for searchers
Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI.
Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns
We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.
Chris Hamlin wrote:
The course is great. Very easy to follow and very practical. I'm already using some of the things that Mark describes in the course. Highly recommended!
Nadir Kabir wrote:
Great course and very insightful instructor. Still going thru the course and I find the content very useful and applicable so far.
Course Content
- 3 section(s)
- 17 lecture(s)
- Section 1 Ecommerce for AdWords Campaigns
- Section 2 Ecommerce & enhanced ecommerce tracking for Google Analytics
- Section 3 Product Feeds for AdWords
What You’ll Learn
- Run Google Ads Campaigns for eCommerce sites like a pro!
- Optimize Campaign Structure Specifically for eComm
- Tips and Tricks for marketing your eCommerce Business
Skills covered in this course
Reviews
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AAnton
Totally crap course. No practical examples, just fast walk through. Can't imagine buying this course for 399
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AAnonymized User
This course was not as good as his other courses. I didn't like how it felt like the videos stopped in the middle of a sentence or thought sometimes only for it to be continued a few seconds later in the next video. I also would have liked for there to be more examples in the course as opposed to slide shows that say a lot but don't show a lot.
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MMartin Wolff
Leider sehr oberflächich und veraltet (von 2018)
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AArjan Schoorl
Explains the very basics of Google Ads for Ecommerce. There is no explaining about setting up funnels, campaigns and ads. I was expecting to have that included.
