Udemy

The Ultimate Course On Native Advertising

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  • 290 Students
  • Updated 12/2021
4.4
(60 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
3 Hour(s) 51 Minute(s)
Language
English
Taught by
Jonas Olausson
Rating
4.4
(60 Ratings)

Course Overview

The Ultimate Course On Native Advertising

Build campaigns on Outbrain, Taboola, MGID, Revcontent, and generate leads, boost sales, or just drive traffic.

Almost 4 hours of exclusive content that will guide you through ALL the best practices for native advertising.

Who is this course for?

  • Affiliate marketers who want to sell more products and boost profits;

  • Advertisers who want to diversify their paid channels;

  • Marketing teams willing to scale their high-performing paid campaigns and looking for new channels to expand to;

  • Small business owners who want to prove the profitability of the concept first before hiring a native advertising expert;

  • Companies willing to train their in-house teams to run native advertising campaigns in-house;

  • Advertisers who have tried doing native advertising but haven’t managed to drive their campaigns to high performance;

  • Marketing agencies willing to add native advertising to their offers.

We've been running campaigns on Taboola, Outbrain, MGID, and Revcontent for years, and we know how to teach you to build the ones that reach YOUR goals.

B2C and B2B, eCommerce and SaaS companies – everyone will find insights specific to their niche that nobody ever mentioned in their content.

In our lessons, we’ve replied to all questions we’ve been receiving from our blog readers and clients for a few years.

We’ll tell you how much you should invest to see your campaigns reach your goals, explain the reasons your previous campaigns failed and help you avoid those mistakes in the future, share tips and scripts that will allow you to spend less time managing your campaigns and more time enjoying the results, and many more.


Course Content

  • 10 section(s)
  • 37 lecture(s)
  • Section 1 Native Advertising Basics
  • Section 2 The Native Advertising Ecosystem
  • Section 3 Native Advertising Best Practices By Industry
  • Section 4 Meet The Top Native Ad Platforms
  • Section 5 Building A Successful Targeting Strategy
  • Section 6 Ad Creative & Landing Page Best Practices
  • Section 7 Performance Tracking & Reporting
  • Section 8 Performance Analysis & Optimization
  • Section 9 Ad Testing Best Practices
  • Section 10 Summing Up

What You’ll Learn

  • Students will learn the basics of native advertising.
  • Students will master advanced native advertising practices.
  • Students will learn to build and optimize campaigns aimed at different goals.
  • Students will figure out how native advertising works for various niches, including eCommerce, SaaS, healthcare, and more.


Reviews

  • O
    Oshadha Kandawela
    5.0

    It was a comprehensive well-rounded course, learned a lot about Native Advertising. Could be improved more in the future by adding a couple of more Native ad platforms to the mix. Thanks, Elena and Jonas for this wonderful presentation!!

  • J
    Jaichand Ramsaroop
    4.0

    Awesome Native Advertising content for beginners and experts. Only negative for me is the audio of the course. Doesn't sound clear and different for each presenter. Sounds like and echo.

  • A
    Alexei
    1.0

    Very basic .

  • J
    Justin Koehneke
    5.0

    Great course!

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