Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 17 Minute(s)
Language
English
Taught by
Alan Sharpe
Rating
4 views
Course Overview
Learn the most important skill in copywriting : the ability to grab -- and keep-- attention.
The most important skill in copywriting is the ability to grab attention.
You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy.
Welcome to The Copywriting Course for Beginners, Part Two of Three: Headlines and Opening Lines.
About Me
I'm your instructor, Alan Sharpe. I got started as a copywriter in 1989. In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency.
I have written in all of the channels—offline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.
I got married, bought a house, and raised two kids on my copywriting salary alone.
In case you're wondering, I've been teaching copywriting since 1995. On Udemy, I teach copywriting to over twelve thousand students from one hundred and thirty-eight countries. I am one of the top-rated instructors in the copywriting niche on Udemy.
About the Course
This course teaches you how to do the toughest thing in copywriting—grab and keep attention. I teach you the tips and tricks I've learned in over 30 years of writing headlines and opening lines. At the end of this course, you will know how to write headlines that grab attention. And you'll know how to write opening lines that keep attention.
Course Structure
This course is divided into two sections.
Section one is all about headlines. You'll learn the two things that every headline you write must accomplish. I'll show you an original way to brainstorm headline ideas that are creative and original. You'll learn nine ways to write headlines that stand out and grab attention. We'll cover how to write offline headlines, online headlines, email headlines, and Google text ad headlines.
Section two is all about opening lines.
You'll discover why your opening lines is the most important line in copywriting, after your headline. We'll look at the many creative ways you can start your body copy. And I'll share with you the unique challenge I face in writing opening lines.
Real-World Experience
This course is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a professional copywriter. I use dozens of examples from the real world of copywriting—both offline and online—to teach you to art of writing effective headlines and opening lines.
Ideal Student
I designed this course for copywriters who want to be original, who want to avoid the many boilerplate, lame and formulaic ways of writing headlines and opening lines. If you need to write compelling headlines and original opening lines for a living, then this course is for you.
Enroll Now
Learn more about the course by reviewing the course description and course outline below.
Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.
Course Content
- 2 section(s)
- 18 lecture(s)
- Section 1 Headlines
- Section 2 Opening Lines
What You’ll Learn
- Write offline and online headlines that grab attention
- Write opening lines that keep attention
- Brainstorm original headlines ideas
- Write compelling print headlines
- Write effective Google text ad headlines
- Write magnetic opening lines
Skills covered in this course
Reviews
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BBalázs Kerekes
It's a great introductory course, at times it's a bit too introductory for me, but it says it in the title, so that's sort of just my view, I suppose.
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MMark Stronghold
You Alan, Yes, You! You are The Master! Do You follow me?! :)) THE MASTER!!! The Copy Master! The Copywriting Maestro! Amazing Course! Above Expectations!!!
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WWillie Chavis
I love this series as it is very basic for someone like me who likes to write but has never thought about copywriting. I love his relaxed conversational tone and easy going nature. I have a better understanding of what copywriting is and am looking forward to the third part in this series.
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AAlexander
What brought you here? (fill in the blank____) I was looking for a new skill, I've no prior experience in copy at all, none. Yet once I took this course it gave me the knowledge I needed to start doing copy-writing, now I go onto research other people's websites for practice and to gain another income. ''Try not to become a man of success, but rather a man of value.'' -Albert Einstein.
