課程資料
課程簡介
Set Up Native Advertising Campaigns on Outbrain, Taboola, Verizon Media, Revcontent and MGID Within a Few Hours.
About This Course
At the beginning of this course, I will introduce you to Native Advertising. If you haven’t run native ads in the past, you will find this information quite useful, as you will learn why so many digital marketers have started shifting their efforts towards this form of online advertising. More specifically, you will learn:
What Native Advertising Is
The Reasons Behind This Immense Adoption
The Types of Native Ads
Strategies & Tactics
Guidelines & Best Practices
Marketing Objectives You Can Achieve
How To Measure Success
How To Optimize Campaigns Based on KPIs
Data-Driven Attribution Model
Comparison of The Top Native Advertising Platforms
How To Run Programmatic Native Ads
After covering the fundamentals of Native Advertising, I will show how to create and manage native advertising campaigns on the world's leading native advertising platforms:
Outbrain
Verizon Media
Taboola
Revcontent
MGID
Who Is This Course For?
This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of native advertising, whether they have no experience in the field or already run native advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of native advertising. Therefore, it is ideal for:
Digital Marketing Professionals, who have heard about native advertising and wish to grow their skills further to advance their career.
Online Advertisers, who currently run native ads and want to improve the performance of their campaigns.
Professionals with Traditional Marketing Background
Sales, PR, Communication, Creative & IT Professionals
Entrepreneurs & Business Owners, who would like to discover the full potential of native advertising and take their business to the next level.
Excellent Value for Money
High-Quality Course
Well-Designed Presentations
Illustrated Examples
Well-Structured Course
No Fluffing
2+Hour Course
Get Straight to the Information You Need
Build Great Campaigns Within a Few Hours
Certificate of Completion
Advance Your Career
Land a High-Paying Job in Online Advertising
Perform Your Current Job Better
Mobile Application
Download lessons on your Android or iOS device
Take lessons while commuting to worκ
課程章節
- 8 個章節
- 40 堂課
- 第 1 章 Welcome To This Course
- 第 2 章 Introduction to Native Advertising
- 第 3 章 Step-By-Step Guides: Outbrain Platform
- 第 4 章 Step-By-Step Guides: Verizon Media Platform
- 第 5 章 Step-By-Step Guides: Taboola Platform
- 第 6 章 Step-By-Step Guides: Revcontent Platform
- 第 7 章 Step-By-Step Guides: MGID Platform
- 第 8 章 Thank You, Certification, Review & Feedback
課程內容
- Native Ad Formats & Types
- Native Ad Best Practices
- Landing Page Best Practices
- Prospecting & Remarketing Tactics
- Campaign Optimization Tactics
- Marketing Objectives You Can Achieve
- How To Measure The Success Of Native Ads
- How To Run Programmatic Native Ads
- How To Achieve Outstanding Campaign Results
- Outbrain Platform
- Verizon Media Platform
- Taboola Platform
- Revcontent Platform
- MGID Platform
- Advance Your Career
- Perform Your Current Job Better
- Land a High-Paying Job in Programmatic Advertising
此課程所涵蓋的技能
評價
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SShifa Amreen
The course was explained amazingly in detail.
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KKomal Pujara
I wanted to learn Taboola in detail, but the content here is not enough. Otherwise its a good course.
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SSean Fambo Barr
Detailed and very organized content. Direct and informative information. I like the way he teaches.
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SSushma Maney
Im from a HR background and looking to switch into marketing field, this course has helped me immensely in understanding the basic concepts of Native advertisements and running the campaigns. Highly recommend this course for any Digital marketing fresher !!