Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 11 Minute(s)
Language
English
Taught by
Croxton MBA
Rating
2 views
Course Overview
How create robust Amazon PPC product ads and sponsored campaigns to generate immediate traffic to your Amazon listings.
We know that creating an Amazon listing and getting your branded or private label product up and running is one thing. But generating traffic is another and there truly is an art and science to it. In this Amazon PPC course, we discuss how to source powerful keywords and create profitable campaigns via Amazon sponsored product Ads (pay per click advertising PPC). The course is broken into four modules:
- How To Source Powerful Keywords
- How To Navigate Broad, Phrase, Exact, and Negative Match Keywords In Amazon
- Philosophy On Building A Robust Campaign
- Reviewing Terms & Optimizing Your Campaign
- Live Demo & Walkthrough With Actual Case Studies
- Profound Ways To Improve Your Listings In Order To Improve ACOS & Even SEO
In addition, we have an advanced sections around conquesting your competitors, ranking for multiple keywords, and other advanced topics critical to generating targeted and profitable traffic with an ROI and ACOS (Average Cost of Sale) better than 25% (spend / sales).
If you are a big brand, private label amazon seller, retail arbitrage seller, or a traditional merchant seller, this information will be incredibly relevant to your growth and product success.
Course Content
- 6 section(s)
- 14 lecture(s)
- Section 1 Introduction To Amazon PPC (Per Per Click Advertising)
- Section 2 Module 1 - Sourcing Powerful Keywords From Multiple Sources
- Section 3 Module 2 - Building A Profitable & Targeted Campaign
- Section 4 Module 3 - Reviewing Your Campaigns & Optimizing
- Section 5 Module 4 - Live Demo Walkthrough
- Section 6 Advanced Section & Material
What You’ll Learn
- Become HIghly Proficient In Building Amazon PPC Campaigns
- Research and discover powerful keywords from multiple keyword sources
- Build Microtargeted Amazon PPC Campaign
- Improve The Profitability Of Your Campaign
Skills covered in this course
Reviews
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EEamonn mc Caffrey
2 videos in and 0 content so far
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SSherrie Thornton
He was very detailed in his explanation of PPC (Pay-per-click). I'm new to e-commerce, so I didn't know what PPC stands for. However, I'm glad that he spelled it out instead of just using the abbreviation. I must say, as a newbie, I have a much better understanding of what to do for my first campaign. Thank you for the course.
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JJonathan Jacob
The information provided on sourcing keywords helps and PPC. I like that the author is being open and honest.
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PPeter
Very helpful to start to get a good understanding on amazon selling portal and how to setup ppc advertising and look for keywords. Thanks
