Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
3 Hour(s) 4 Minute(s)
Language
English
Taught by
Jim Norman, Becky Norman
Rating
1 views
Course Overview
Tips, Tools, Techniques for Writing and Producing Radio Ads, Audio Advertising for Podcasts, Streaming Services and more
Audio Advertising – A Booming and Growing Industry
AM & FM radio, satellite radio, streaming services, podcasts. Together, they’re a booming, multibillion industry. And all of them carry audio advertising. That means there are outstanding opportunities for those who know how to create radio commercials and other types of audio ads – and those opportunities are growing.
How Do You Take Advantage of the Opportunities?
But to take advantage of them, you must know how to create audio commercials that sell. This course provides you with a step-by-step, start-to-finish process that will enable you to easily write audio commercials and get them produced. You’ll be able to create commercials that work to sell all kinds of products, services and more.
Who Are We to Teach You?
How do we know? Because we – your instructors, the principals of The Norman Agency, “The Sound of Marketing”® – have created thousands of audio advertising campaigns during our careers, for consumer-focused products and services as well as B2B clients. And what we’ll teach you are the skills and techniques that we use year in and year out.
What Are You Going to Get from This Course?
· 3 hours of lectures
· proven techniques
· downloadable examples
· customizable templates
· the confidence to write and get your audio ads produced
· access to your instructors through the comments section; answers to your questions within two business days
Course Content
- 10 section(s)
- 53 lecture(s)
- Section 1 Intro - Course Overview
- Section 2 First Steps
- Section 3 The Creative Brief
- Section 4 How to Write the Audio Commercial
- Section 5 How to Find Performers (Voices) for Your Commercials
- Section 6 Presenting Your Scripts to Clients
- Section 7 Pre-Production: Getting Ready for the Recording Session
- Section 8 The Recording Session
- Section 9 Trafficking Your Ads
- Section 10 Outro
What You’ll Learn
- Create effective audio ads – ones that sell your client’s or business’s products and services.
- You'll learn tips, techniques and secrets from two audio ad veterans – each with over 25 years of experience and the principals of The Norman Agency – "The Sound of Marketing®".
- You'll learn everything you need to write audio commercials that sell – and how to get them produced.
- You'll learn how to develop the all-important Creative Brief
- Powerful opening lines you can use word for word
- Customizable script concepts
- How to determine production budgets
- Where and how to get your commercials produced
- How to find and work with professional voices
- How to work with celebrities
- How to work with clients who voice their own spots
- How to create testimonial commercials that feature customers of the advertiser
- How to find sound effects and music for your ads
- How to present your scripts to clients
- How to get the best out of recording sessions
- How to give error-free scheduling instructions to radio and other media that will run your ads
- And much more.
Skills covered in this course
Reviews
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DDaniel Meuser
Kurst ist sehr theoretisch. Man erfährt viel darüber, wie man ein Skript schreibt und auch ein wenig über Projekt Management. Weiterhin erfährt man ein paar nützliche Tipps wie man Regieanweisungen gibt. Leider erfährt man nicht wirklich etwas darüber, wie ein Radio-Spott tatsächlich produziert wird.
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MMark G.
This course was extraordinarily well put together -- anticipated all of my questions -- left nothing hanging and was narrated with care and warmth. This was a rich, dense and actionable course. It was not a data-dump...It was akin to a workshop or personal tutorial from two seasoned Pro's. Excellent!!
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DDarrick Wilson
The instructors, Jim & Becky Norman, are engaging and very knowledgeable. The course duration is just right.
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WWayne Jordan
I rarely give a 5-star rating to anything. But: these guys are good. They are thorough and professional. Best of all, they know how to teach. The material was well organized and clearly presented. I'm glad I took this course.
