Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 34 Minute(s)
Language
English
Taught by
Anke Audenaert
Rating
3 views
Course Overview
Create your presence on social media, develop content that works, and learn to advertise and measure your success.
Are you looking for a social media marketing course that is comprehensive, hands-on, and easy to follow? If so, Social Media Marketing Strategies 2023 is just what you need. This course provides everything you need to get started to build a presence for your business on social media.
By the end of this course you will be able to:
-Profile your brand on social media
-Develop an effective content roadmap
-Create appealing content for different social media platforms
-Build a following
-Interact effectively with your audience
-Measure your success
This course is perfect for those who want to get started with social media marketing or those who want to take their social media presence to the next level. It is filled with practical tips and handy tools to efficiently create professional content in no time and on a budget.
The course workbook and video lectures will guide you step-by-step through the process of creating a social media marketing plan that works for your business. In addition, the knowledge checks throughout the course will help ensure that you understand the material and can put it into practice.
If you're serious about social media marketing, this course, created by digital marketing experts with experience working with some of the largest social media platforms, is a great investment. Enroll today and get started on your path to success!
Course Syllabus
Building your social media strategy foundation
Learn to understand your customer, select the social media channels that best fit your audience and prepare your social media presence
Establish your social media presence
Content is critical! Build a content strategy and create content that fits the platform you choose and gets your message across to your customers.
Build a following
Learn about different strategies for building a following, interacting with your customers and start with advertising campaigns to attract the audience that matters most to your business.
The metrics that matter in social media
Learn to focus on the data that matters to your unique goals; how to use the measurement tools; and how to evaluate what is and isn’t working
Course Content
- 9 section(s)
- 34 lecture(s)
- Section 1 Course Introduction
- Section 2 Build Your Social Media Strategy Foundation
- Section 3 Prepare Your Social Media Presence
- Section 4 Create a Strong Social Media Profile
- Section 5 Develop and Manage Content
- Section 6 Optimize Your Content
- Section 7 Establish and Manage a Following
- Section 8 Create and Target Your Social Media Ads
- Section 9 Measure What Matters in Social Media
What You’ll Learn
- Learn to understand your customer and prepare your social media presence
- Content is critical! Build a content strategy utilizing valuable industry frameworks
- Strategies for building a following, interacting with your customers and implementing advertising
- Learn to focus on the data that matters to your unique goals
- how to use the metric tools
- and how to measure what is and what is not working
- Define your target audience, select the best social media channels for you and decide on your tone of voice
- Create your social media profiles, plan your content, create content your customers want and manage your content calendar
- Successfully engage followers, effectively advertise to reach beyond your initial customer base
- Use the right metrics and reports to evaluate and optimize your social media marketing
Skills covered in this course
Reviews
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MMarie Vic Bengco
She explains the lesson in a way that's easy to understand.
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HHeather Karns
It was a good fit and I learned a lot, along with getting some confirmation on things I've already been doing (that's reassuring, ha ha). My only issue (-1/2 star) is that even though the workbook is an incredible addition to this course - it was REALLY hard to follow along. I caught myself paying more attention trying to figure out what page we were on, instead of listening to the instructor. Maybe have page #-# on each of the segments to be more clear. A lot of the workbook seemed to be skipped over/not being touched on at all in the video. Besides this, it was a really great course. Highly recommend for us beginners.
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AAna Paula Croth
I loved her presentation and I really want to study again with this teacher. I hope she receives my testimonial. Thank you so much.
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AAve Virkus
I like this course, it was explained simply. Workbook is so good too.
