Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
6 Hour(s) 6 Minute(s)
Language
English
Taught by
Eric Schwartzman
Rating
1 views
Course Overview
Our new course on Social Media Monitoring in a post Google Reader World is coming soon
Social media monitoring online conversations is the first step to an effective social media management. Learn to listen online in our NEW social media training course at http://ericschwartzman.com/pr/schwartzman/social-media-monitoring.aspx" target="_blank" class="external-link" rel="nofollow" style="">social media monitoring.
You can't build a smart social media strategy if you don't know where your customers are. Learn how to use social monitoring tools to find the hot pockets of conversation and meet you customers on their own turf. Master the art and science of social media monitoring and strike where the iron is hot!
Learn social media monitoring for Facebook, Twitter, Linkedin, YouTube, Craigslist, Blogs, Forums and News using free social media monitoring tools and services.
Learn to use social media tools to conduct content curation and find online influencers. You'll even see a live demonstration of Radian6 and hear how the instructor used this premium service to calculate the ROI of Obama's Cairo speech.
Get this online social media monitoring course today and start engaging your customers and advocates in high-relevance, buyer-oriented conversations.
Course Content
- 4 section(s)
- 31 lecture(s)
- Section 1 Intro
- Section 2 Key Concepts & Techniques
- Section 3 Hands-On Training
- Section 4 Supplemental Resources
What You’ll Learn
- Key concepts and techniques of keyword phrase filtering
- How to research and validate the right keyword phrases to monitor
- Google Related Searches, Google More Like This and Google Insights for Search
- How to find online influencers and build lists
- How to curate content from your social media monitoring dashboard
- Benefits and drawbacks of monitoring with Google Alerts
- How to share your social media monitoring dashboard with your colleagues or clients
- The Future of Social Media Monitoring
- Shortcomings of Rich Text Analytics
- And much, much more
- Facebook monitoring strategies
- Twitter monitoring strategies
- Linkedin monitoring strategies
Skills covered in this course
Reviews
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KKlara
Really helpful as i'm working in social media
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LLauren McNamara
It was useful such as the demo clips, however I would prefer this throughout instead of the podcasts.
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KKatie Rayner
It really met my expectations, and I was able to learn alot of new strategies that I will now be able to take back to my workplace.
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MMaria Buenano
I thought I would learn more from this course than I did. It provides adequate information about Social Media Monitoring programs like Feedly and Radian 6, but overall much of the discussion at the end seemed anecdotal at best.
