Facebook & Instagram Ads For Beginners 2022

A former Facebook employee teaches how to run your first Facebook & Instagram ad campaign, effectively and easily.

In this course, I'll teach you step-by-step, how to setup your first Facebook ad campaign, from scratch, unlocking a new stream of growth for your business. 

Facebook's ad platform is complex, and knowing where to begin is a serious challenge. Mistakes are costly. There are many self-reported experts out there, providing conflicting advice. Figuring out who and what info to trust is frustrating and demoralizing. 8 years ago, I taught myself Facebook ads, and discovered that it has the potential to cost you countless hours and endless effort. But it doesn't need to.

That's why I built this course.

I've consolidated 8 years of experience (3 years as a Facebook employee), mistakes, and learnings, into this straight-to-the-point training. I'll take you through exactly what you need to know to run your first Facebook/Instagram ad campaign.

Through this course, you'll: 

1. Learn how to plug in to Meta's Ad Platform: Before running ads, it's critical that you understand the ecosystem as a whole, and how Facebook/Instagram/Messenger/Whatsapp fit into Meta's bigger picture.

2. Get step-by-step instructions for setting up your Pages and Accounts: A critical precursor to running ads effectively - I'll take you through the step-by-step process for setting up your business suite, ad account, Facebook & Instagram pages, and payment settings, so that you're ready to use Ads Manager - the ad platform that is significantly more powerful than running ads in-app on your phone.

3. Create and launch your first Facebook & Instagram ad campaign: I'll walk you through, step-by-step, my blueprint for how you can create and run your first Facebook/Instagram ad campaign.

You'll also get immediate access to these 3 bonuses, included in your enrollment:

• Bonus #1: Build ads using Canva: I'll teach you how to build your first ads using my favourite ad creation tool: Canva. You'll learn how to make ads from templates, easily, affordably, and quickly. 

• Bonus #2: PDF Playbook: Get a downloadable playbook document of everything included in this course, for you to print out or reference during/after the course.

• Bonus #3: Campaign Building Framework: A framework I've built to help you map out key pieces of your first campaign(s) - this document will be provided for download as well as instructions on how to use it effectively, making it significantly easier to setup your campaign and avoid costly mistakes.