Course Information
Course Overview
Social Media Strategist
The Social Media Strategist course enables the candidates to learn and implement the various social media platforms to conduct and audit market analysis, set goals, select platforms, create social media policy and integrate marketing strategies for their organizations. The course is about developing effective content, popular platforms, launching successful advertisement campaigns and managing the community. Candidates are also taught to improve customer service and measure, analyze and report user behavior to enable targeted marketing resulting in overall business growth.
Digital marketing is replacing the traditional marketing at a very rapid pace due to its targeted approach and low cost. The modern day businesses are looking forward for experts who can use various social media platforms to market their products and advertise effectively for sales growth. This course covers the fundamental concepts and commonly used social media platforms and prepares the candidates to make full use of the available options online.
Course Content
- 10 section(s)
- 224 lecture(s)
- Section 1 Course Introduction
- Section 2 Lesson 01 - The Rise of Social Media
- Section 3 Lesson 02 - Conducting Market Analysis
- Section 4 Lesson 03 - Auditing Social Media
- Section 5 Lesson 04 - Setting Goals and Selecting Platforms
- Section 6 Lesson 05 - Creating the Social Media Policy
- Section 7 Lesson 06 - Integrating Marketing Strategies
- Section 8 Lesson 07 - Developing Effective Content
- Section 9 Lesson 08 - Understanding the Popular Platforms
- Section 10 Lesson 09 - Launching Successful Campaigns
What You’ll Learn
- Understand the powers of social media
- Conduct market analysis
- Audit social media
- Set goals and select platforms
- Create social media policy
- Integrate marketing strategies
- Develop effective content
- Understand the popular social media platforms
- Launch successful advertisement campaigns
- Manage the community
- Provide customer services
- Gather and analyze statistics related to social media
Skills covered in this course
Reviews
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IIrania Alejandra Iturria Rodríguez
i´d like it, very complete!!
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SSherene Charles
Unfortunately, I cant access my certificate, that's the only challenge.
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RRajnandini
The content is very old. The data shared is of 2014 (the latest one). We are ending with 2023. The data is 10 years old. Some modifications need to be done with the video and the latest updates.
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AAnaloga Kawina
It's helpful