Understanding AI for Product and Business Managers

From Using AI to Understanding It. 360 View: Prompting, GenAI and so much more

Updated December 2025 - fully restructed.

Understanding AI for Product and Business Managers - From Using AI to Understanding It. 360 View: Prompting, GenAI and so much more was inspired by the many non-technical professionals who told me they wanted to better understand AI's capabilities and to truly grasp how AI works, so that they can use it in their careers and personal lives.

You are an user of AI powered tools — now it’s time to go deeper and figure out what’s happening behind the scenes and what it means to integrate AI.

Whether you're a tech enthusiast, a product manager, a department lead that wants to boost the team's productivity, but lacks prior understanding of what it means to adopt AI in production, or simply someone who wants to understand AI on a deeper level, this course will give you the knowledge you need.

The concepts are presented in a clear, approachable way, so that you can understand them without coding experience.

You'll explore different types of machine learning, learn how AI systems are trained using data, understand computer vision and NLP, so that you have a solid knowledge across diverse areas of AI. Using GenerativeAI can open so many possiblities that we will discover together. We will even dive deeper on how to compose the best prompt to get to the best results.

We'll address deployments and cloud services so that you can know before hand what it would mean to use AI in your company, and we'll address AI ethical principles to set you on the right track for a responsible AI adoption.

Through real-world examples, visual explanations, and easy-to-follow lessons, you’ll develop a solid foundation that will enable you to fully understand AI's capabilities and implications.

By the end of this course, you’ll :

• Be able to speak confidently about how AI works

• Understand the building blocks of modern AI

• Know what goes into training a model — and why it matters

• Make smarter decisions when working with or around AI

• Be ready to adopt AI

If you're ready to lift the curtain behind the buzzwords, this course will give you the solid understanding that you've been looking for, and who knows, you may be that professional that makes a difference with AI.