Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 6 Minute(s)
Language
English
Taught by
Alan Higginson
Rating
Course Overview
Learn what web push notifications are and how to develop a Push Notification campaign to acquire and retain subscribers
Learn how to create a web push notification marketing campaign and use it to bring valuable visitors back to your website
This course is going to give you a full understanding of what web push notifications are and how to use them in your online marketing activities.
After providing an overview of what web push notifications are and we cover how to understand and communicate the customer benefit such that you are able to encourage visitors to sign up to your push notification programs. We also focus upon understanding your business goals such that any push notification program you develop has a great synergy been beneficial to the customer and yourself.
The course covers examples of opportunities and how some online businesses are already using push notifications to great effect.
Mindful of delivering pragmatic learning which can be applied at the end of the course we also focus upon how to get permission from the visitor to send them push notifications in the future. This is expanded to cover the requirement to build an ongoing relationship with each subscriber such that your push notification program is not subject to large-scale unsubscribes and viewed as spam communication.
Building a push notification subscriber base is just as valuable as building an email subscriber base. However, it is not as easy as merely implementing a push notification program as there are some considerable dangers you can be exposed to if you select the wrong push notification service provider. You could end up not owning your subscriber base and be locked into their service for the foreseeable future. We cover how to select a service provider that does not penalise you like this and focus on the important items that you actually must own such that you can control your own subscribers and future communications with them.
In this rapidly evolving area we also touch upon future developments and consider some of the opportunities which may arise in the next few months.
Course Content
- 8 section(s)
- 11 lecture(s)
- Section 1 Welcome To Our Course On Web Push Notifications
- Section 2 An overview of push notifications and the infrastructure required
- Section 3 What is the benefit to the customer of accepting push notifications?
- Section 4 Defining your goals and identifying the opportunities
- Section 5 Get permission from your visitors and keep your subscriber base
- Section 6 Building the customer relationship
- Section 7 Subscriber retention
- Section 8 Future developments
What You’ll Learn
- Know what push notifications are and how to use them to the best effect in your online activities, Select a push notification service provider suited to your requirements, Encourage your website visitors to subscribe to your push notification service, Create a push notification campaign that engages your subscribers, Keep control of your subscriber base and be able to migrate to an alternative push notification service, Understand and define the benefits to the customer of receiving push notifications from you, Establish your goals for your push notification program
Skills covered in this course
Reviews
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IIrma Galicia Galicia
si
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WWelington Junio Rezende Mateus
interesting the way he explains... really liking it
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LLori Deregt
I was so happy to find this course! Push notifications are a new initiative at my company and this course gave me a good understanding of how to use them as a marketer. The webinar includes a thorough explanation of what push notifications are, the benefits of using them, and things to consider when rolling out a push notification strategy. Overall a great foundation.
