Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 6 Minute(s)
Language
English
Taught by
Josepf Haslam
Rating
Course Overview
Go from Basic set-up to Advanced social media practices & Power Tools on Twitter for your Business or Corporate account.
This course is designed to take you from zero to advanced on Twitter in a very methodical and time effective way. Users of any level will benefit from the materials. I believe in working toward the end in mind and realize that certain concepts require experience to really sink in.
The course is very modular and is built around Ten 5-8 minute videos. You can whip through all of the segments, however, I suspect that you will be coming back to a few of them over and over as you come further up the learning curve.
Some of the modules will be broken out into their own courses for those who want even greater hands-on experience and depth; for example in how to use advanced power tools to enhance their Twitter campaigns.
Take this course if you want a well rounded Professional looking, Business or Corporate Twitter account / and subsequent marketing campaign. This course sets you up for success and is a pre-requisite for more advanced courses in the series.
Course Content
- 3 section(s)
- 11 lecture(s)
- Section 1 Course Overview
- Section 2 How to set-up your Twitter account for success!
- Section 3 Power Tools and moves for Corporate Twitter accounts.
What You’ll Learn
- Effectively set-up a Business Twitter Account., Identify Content Marketing opportunities for your Brand., Learn how to use basic tools like Link Shortners & Photo-sharing Services., The art of the #Hashtag for social listening and engagement., Learn the five basic approaches to social marketing and how they may fit your corporate goals., How to identify and then find your micro-segment audiences on Twitter., How to use Twitter Search to listen, engage, and build your account!, How to use Twitter Power Tools such as Commun.it, Scoop.it, SocialBro, and others to analyse key marketing activities. , How to use social monitoring tools such as Hootsuite to listen to conversations, identify trends, and facilitate engagement., How to use Twitter Analytic tools to measure campaign objectives and successes!
Skills covered in this course
Reviews
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SSanjaya Balasuriya
Almost no content on analytics.
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MMichele Guo
Because social media is still relatively new and drastically improving as the technology improves, best practices is equally updating. This video is very informative, teaching me a best practices I wasn't aware of. I especially love the clarity of the teacher when explaining step-by-step processes for maneuvering through Twitter's capabilities, in case there are some functions that are more advanced. Thank you!!
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SSusanne D. Schropp
I very much enjoyed this course and despite that I'm more of an advanced Twitter user, took away some valuable tips. Josepf Haslam is the guru of social media marketing and learning from him is a privilege. This course is great for beginners and people who have dabbled in using Twitter. I plan on recommending the course to others.
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AAnn Smarty
This course is the MUST for everyone using Twitter: It will be useful for both the beginner and the experienced user. Lots of great tools reviews too + I discovered some features I wasn't aware of in the tools I am using daily!
