Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
0 Hour(s) 36 Minute(s)
Language
English
Taught by
Google
Rating
Course Overview
AI use cases in the field of digital marketing.
As all marketers know, reaching the right customers is critical to campaign success. In today’s digital age, this requires leveraging technology to analyze data and personalize strategies. This course teaches you how to move away from time-consuming manual tasks and focus on strategic, high-value work. Using a five-step framework, you'll learn to to write effective prompts that help drive business results.
You will learn how to use tools like Gemini to rapidly process vast amounts of customer feedback, acting as a "focus group on demand" to reveal preferences and unmet needs. You will also explore advanced techniques like Tree of Thought (ToT) prompting, which encourages the AI to explore multiple reasoning paths to solve complex problems.
The curriculum provides hands-on practice in content generation and optimization. You’ll learn to generate multiple versions of website headlines and email newsletters, allowing you to perform A/B testing to see which message resonates best with your audience.
Throughout the course, you will apply a human-in-the-loop approach, ensuring all AI-generated content is accurate, ethical, and strategically aligned with your unique brand goals. By the end of this course, you will be equipped to connect with customers in more meaningful ways while working more efficiently than ever before.
Course Content
- 1 section(s)
- 12 lecture(s)
- Section 1 AI in Digital Marketing and E-commerce
What You’ll Learn
- Apply a prompting framework to help streamline common marketing tasks using AI., Utilize generative AI tools like Gemini to conduct rapid market research., Implement AI-driven strategies for campaign optimization., Execute data-driven decision-making by leveraging AI to evaluate the advantages and disadvantages of different marketing proposals.
