Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 49 Minute(s)
Language
English
Taught by
Paul Ashun
Rating
Course Overview
Master Generative AI for image, video, editing, localization and workflows using Firefly, Runway ML, Synthesia & Make
This course contains the use of artificial intelligence.
Welcome to Generative AI Content Creation . Production & Multimedia Campaigns — the practical, end-to-end generative AI ( GenAI ) course that teaches you exactly how modern studios and creators use AI to produce high-quality visual and video content creation faster than ever before.
This is the complete generative AI course for creators who want to:
generate stunning images from prompts
convert scripts and storyboards into video
add motion to still images
streamline editing and post-production
localize videos at scale for global audiences
automate repetitive tasks across their creative workflows
Using AI tools you’ll actually use in real production — Adobe Firefly, Runway ML, Synthesia, and Make — you’ll learn how to produce content smarter, faster, and more efficiently.
Every lesson is short, practical, and designed to give you real-world skills you can use immediately.
What You’ll Learn
Generative AI Foundations
The origins and evolution of generative AI
Why prompt engineering matters — and how to write prompts that yield high-quality images and videos
How GenAI fits into modern creative workflows
Visual, Image & Video Production with AI
How to generate production-ready images using Adobe Firefly
Lip-syncing a voice to a face using Runway ML
Turning scripts, prompts, and images into complete AI-generated videos
Adding motion to still images using Runway ML’s motion tools
Editing & Post-Production with AI
Branding and editing videos directly on the Runway ML timeline
Removing objects, correcting issues, and refining visuals with AI
Replacing video segments and adjusting scenes nondestructively
Performing color grading and post-production enhancements with speed
Localization & Personalization
Translating and localizing video using Synthesia
Generating multilingual versions of your video content
Adapting visual assets for new markets using Adobe Firefly
Scaling global creative output without a full production team
Workflow Automation
Introduction to automated workflows using Make . com
Creating Make scenarios that trigger AI tasks
Connecting Runway ML with Make for seamless asset generation
Building automated text-to-image workflows
Building automated text-to-video workflows
Setting up complete creative pipelines powered by AI + automation tools
Real Projects You’ll Complete
A set of AI-generated images created through expert prompting
A lip-synced character video
A script-to-video project built in Runway ML
A motion-enhanced image sequence
A branded, edited timeline-based video
A localized video with voice + visuals adapted for another market
A full Make + Runway ML text-to-image automation
A full Make + Runway ML text-to-video automation
Who This Course Is For
Anyone wanting to use AI to accelerate visual and video production
Content creators
Social media teams
Video editors & designers
Marketing teams
Production studios
Educators & online creators
Course Content
- 6 section(s)
- 21 lecture(s)
- Section 1 Introduction
- Section 2 Generative AI for Visuals, Image and Video Production
- Section 3 Editing and Post Production
- Section 4 Localization and Personalization
- Section 5 Workflow Automation
- Section 6 BONUS SECTION
What You’ll Learn
- By the end of this course, students will be able to:, Generate high-quality images from prompts using Adobe Firefly and apply core prompt engineering techniques., Create AI-powered videos by converting scripts, images, and prompts into animations using Runway ML., Edit, brand, and enhance videos faster with AI tools, including object removal, color grading, and timeline adjustments., Localize videos at scale with Synthesia, including multilingual voiceovers and adapted visual assets., Build automated creative workflows using Make to streamline text-to-image and text-to-video production.
Skills covered in this course
Reviews
-
AABHINAV C P
Its a good course, understand how AI works and about the prompt etc
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MMALDO ALDWIN JR.
Taking this course gave me hands-on confidence in using modern AI creative tools—from generating polished images with Firefly to producing full videos in Runway ML. I especially valued learning how to automate repetitive tasks with Make, which made my creative workflow feel smoother and more professional. Overall, it felt empowering to turn simple prompts into high-quality, production-ready content.
