Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 53 Minute(s)
Language
English
Taught by
Erioluwa Olajide
Rating
Course Overview
Market research & Customer Insights to Execution; Budgeting, ROI & Analytics, Marketing crisis
This course contains the use of artificial intelligence.
Welcome to the Marketing Strategy Masterclass, the comprehensive guide designed to take you from tactical execution to high-level strategic leadership.
In today’s crowded digital landscape, "doing marketing" isn't enough—you need to build a winning plan that delivers measurable results. This course is meticulously structured for marketers, entrepreneurs, and business leaders who want to stop guessing and start growing. Over 7 modules and 21 specialized sections, we bridge the gap between creative ideas and data-driven success.
What You Will Master:
Strategic Analysis: Use SWOT and PESTEL frameworks to identify market opportunities and threats.
Customer Centricity: Build precise buyer personas and map the customer journey to influence decision-making.
Goal Alignment: Master SMART objectives that link marketing spend directly to business revenue.
Budget & Channel Mastery: Learn how to allocate resources effectively and choose the right platforms for your brand.
Measurement & ROI: Demystify attribution models and KPIs to prove the value of your campaigns.
Whether you are looking to land a promotion, scale a startup, or consult for global brands, this masterclass provides the frameworks, templates, and confidence you need. Stop chasing trends and start leading with a strategy that wins.
Enroll today and build your roadmap to marketing excellence!
Course Content
- 7 section(s)
- 23 lecture(s)
- Section 1 Introduction to Strategic Marketing
- Section 2 Market Research & Customer Insights
- Section 3 Strategic Foundations & Goal Setting
- Section 4 Channel Strategy & Budget Allocation
- Section 5 Campaign Planning & Execution
- Section 6 Measurement, Analytics & Optimization rketing Metrics 2.Attribution M
- Section 7 Case Studies & Real-World Applications
What You’ll Learn
- Conduct Market Research: Master SWOT and PESTEL tools to analyze market trends and create data-driven customer personas for precise targeting, Set SMART Objectives: Learn to define measurable marketing goals that align perfectly with broader business vision and long-term growth., Master Brand Positioning: Build a compelling value proposition that differentiates your brand and resonates with your target audience., Optimize Budget & Channels: Strategically allocate resources across the right marketing channels to maximize ROI and team efficiency., Execute Impactful Campaigns: Manage the full campaign lifecycle, from creative briefs and content strategy to successful multi-channel launches., Analyze & Improve Results: Track essential KPIs and use attribution models to measure performance and continuously optimize your strategy.
Skills covered in this course
Reviews
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MMercy Ejemai
I really appreciate udemy for the support they give young individuals who want to develop themselves. Thank you for the opportunity to learn and re-learn.
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OObadiah Yohanna
It is a good match
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PPhon Xay
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