Course Information
- 25 Nov 2026 (Wed) 11:07 AM
(HK$1,100/ HK$990*
*Group discount for 2 participants or more)
Course Overview
Programme Highlights
Many people struggle to pitch ideas bosses can quickly grasp – ending up with long, unclear stories, weak outcomes, and “so what” missing.
This workshop teaches proven frameworks for immediate results. You’ll also learn to use AI to sharpen your pitch’s logic and persuasion.
Turn ideas into structure. Confusion into clarity. Skepticism into buy-in.
Course Objectives
- Think Like an executive: Structure complex ideas into crystal-clear, precise and concise proposals that answer the dreaded “So what?” instantly.
- Master the 60-Second Hook: Deliver rapid, high-impact elevator pitches that grab attention and secure follow-up meetings.
- Weaponise AI for Speed: Use AI as your writing assistant to draft your pitch and stress-test your arguments.
What You’ll Learn
Course Structure
1. Opening and warm-up
- Get warm-up in speaking to public
- Activity to get into the boss’s head – what makes the boss say “Yes”
- Analyse what makes pitching fails
2. Long pitch: Minto Pyramid and Logic Flow
- Walk through how to create clarity and hierarchy in a pitch by using the Minto framework
- Learn common “Minto pitfalls” to watch for
- Demonstrate application using real-life example
- Participants practice session
3. AI assisted exercise
- Teach practical AI prompts to covert an idea into a Minto Pyramid
- Stress-test a logic using AI
- Real-time iteration and feedback
4. Quick pitch: SODA Elevator Pitch
- Walk through the “why” and “how” of the SODA model
- Demonstrate application using real-life example
- Participants practice session
5. AI assisted exercise
- Practise how to convert an idea into SODA
- Learn AI prompts to rewrite their SODA with a different focus
- Real-time iteration and feedback
6. Recap and reflect
- Reflect all the learning
- Identify opportunities for application