Course Information
Course Overview
The ultimate email marketing course with advanced lessons on sustainable marketing strategy.
Are you wondering if there is still a place for email? Or where does it fit with other digital marketing channels and tools? In this course, you’ll learn how to:
Harness the power of email subscription.
Craft the perfect marketing message.
Build a list of engaged contacts.
Convert clicks into sales.
Find out how to build an email list, nurture relationships, and convert them to loyal customers with this GetResponse Email Marketing course. This training contains practical tips on list building, copy writing, email personalization, A/B testing, deliverability, and much more.
Meet our featured teachers:
Andrew Davis - a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Jamie Turner - an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.
Kath Pay is CEO of Holistic Email Marketing, a world-renowned speaker, author and trainer. She is an avid practitioner of the holistic approach for email marketing and loves achieving great results for her clients.
Anna Ward - Deliverability Director for GetResponse. She’s the frontman for all things email delivery – investigating and analyzing delivery trends, communicating deliverability concepts, and working with ISPs and partners in anti-abuse.
Justyna Bakker-Rakowska - Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.
Michael Leszczynski - Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.
Course Content
- 5 section(s)
- 28 lecture(s)
- Section 1 Introduction to Email Marketing
- Section 2 List Building and Management
- Section 3 Creating Effective Emails
- Section 4 Deliverability and Compliance
- Section 5 Advanced Email Marketing
What You’ll Learn
- How to build a list of engaged contacts.
- How to craft the perfect marketing message.
- How to convert clicks into sales.
- How to nurture relationships with your contacts and turn them into loyal customers.
- What are the best practices for email design and copy writing.
- How to create A/B split test campaigns.
- How to achieve top email deliverability.
- What are the best practices for email personalization and segmentation.
Skills covered in this course
Reviews
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SSilvio Colarić
Amazing speakers! As an email specialist, these tips and tricks are 100% true and worth your time in implementing them.
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PPaul Lawrence
This course is very informative and really gives you the meat and potatoes of marketing the good and bad effect of what you are doing.
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SShirley Dawson
I am new to this and the information is great for me.
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SSATYAPRAKASH V SINGH
This is an excellent course and thanks to the course instructor for sharing insights about business emails.