Udemy

Email Marketing: Sales Automation for E-commerce

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  • 1,456 Students
  • Updated 10/2016
4.5
(18 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 49 Minute(s)
Language
English
Taught by
Calvin Torra
Rating
4.5
(18 Ratings)
2 views

Course Overview

Email Marketing: Sales Automation for E-commerce

Know exactly what to send & what to say in every campaign. Put your sales on Autopilot using Email Marketing Automation

What to Send

So while creating this programme I spent a lot time talking to e-commerce owners and service based businesses, trying to understand what they’re sticking points were.

Firstly there was the issue of what emails to send.

In this programme I’m going to give 10 automated campaign frameworks that have multiple touch points.

All of these frameworks will allow you to stay in front of your customer for longer.

What to write

I’m going to cover a number of ways to consistently have something to say and never run out of ideas.

While I can’t give you the exact words to use, these exercises are a collection of ideas and questions that you can fill out to help you draw the most content out of your business and always have something to say to add value.

Goals

Ultimately when you’ve completed this programme you’ll have a full suite of 10 automated campaigns to send out.

These will easily fill up the entire year for your list.

Promoting business and selling your products on autopilot.

You’ll always know what to say, what emails to send and a framework for when to send them.

Ok, so now we’re ready to get started, So let’s dive into the first module.

Course Content

  • 4 section(s)
  • 22 lecture(s)
  • Section 1 Introduction
  • Section 2 Getting Started Requirements
  • Section 3 The Email Automations
  • Section 4 Content Creation Frameworks

What You’ll Learn

  • You will know the 10 Must Have automations that your business needs
  • Psychological Triggers to make people take action on your list
  • How to create emotionally engaging content for your list
  • A Step by Step framework to always know what to write for every campaign

Skills covered in this course


Reviews

  • C
    Claus Behrens
    4.0

    Instructor provided a lot of methods for using automated email marketing. Only thing lacking that if he provided examples for everything, it would have been 10 times easier to understand everything. He had a perfectly fine whiteboard to draw on and while talk, but decided to just talk. Don't get me wrong, the information was GREAT, but it would have been more actionable if he had provided examples for everything.

  • А
    Анастасия Шишкина
    5.0

    I find it of my interest

  • B
    Bob Richardson
    2.5

    This course does explain generally how to engage in your customers but is strongly lacking on examples. Even though this is a course based on psychology and theory, I would have liked to see some specific examples. Example would be creating 4 or 5 Welcome emails. You have an idea as to the feel of the first email but how about the rest. Even though I wouldn't just copy the content, I would like to see an example of each email and how each specific email would be constructed for each day sent out. Also I prefer instructors who are engaging with their students.

  • R
    Ratchatawan Maliwan
    5.0

    Nice Explanation!

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