Udemy

Lead Generation, Email Marketing and Sales Automation

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  • 7,203 Students
  • Updated 4/2021
4.1
(70 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 35 Minute(s)
Language
English
Taught by
iMarket XL, Ayana Webb
Rating
4.1
(70 Ratings)
2 views

Course Overview

Lead Generation, Email Marketing and Sales Automation

Learn how to generate on-demand leads and nurture them with email automations and systems optimized for conversions

Did you know email generates $38 for every $1 spent?

Imagine how this astounding 3,800% ROI can allow your business to G - R - O -W.

Regardless of what type of online or physical business you own or work on, if you sell ANYTHING at all, email marketing will allow you to generate more leads, turn those leads into sales, and turn those sales into fans.

This course will teach you everything you need to know to master the lead generation and email marketing process from A to Z:

  • Available Platforms

  • Metrics and Terminology

  • Headlines

  • Sales Emails

  • Broadcast Email

  • Sequences Email

  • Automated Sequences

  • Conversion Sequences

  • Nurturing Sequences

  • Tagging

  • Lead Scoring

  • Subscriber Segmentation

  • Automated Sales Funnels

  • Integrations

  • Lead Acquisition

  • Lead Magnets

  • Newsletters

  • Optin Forms

  • Thank You Pages

  • And most importantly... How to keep OUT of the promotions tab!

You’ll learn how to generate and nurture your leads throughout the entire customer journey, while placing the right systems to support, automate, and optimize your business along the way.

If you have call booking software, Excel Spreadsheets, an existing website or anything else that allows your business to run, you'll learn exactly how to use email marketing to supercharge those processes and integrated seamlessly into an automated business set-up.

This no-fluff course will allow you finally be able to learn and implement all the terminologies and processes involved with email marketing, so you can integrate it into your skill-set and automate your business like a pro!


Course Content

  • 5 section(s)
  • 19 lecture(s)
  • Section 1 Introduction to Email Marketing
  • Section 2 Crafting Effective Emails
  • Section 3 Preparing To Receive Subscribers
  • Section 4 Automations And Sales Funnels
  • Section 5 Acquiring Leads For Your Email List

What You’ll Learn

  • Everything involved with Email Marketing
  • Everything Involved with Lead Generation
  • All Metrics And Terminologies You Need To Understand And Optimize Your Campaign
  • How to Write Headlines That Make People Want to OPEN Your Emails
  • Sell Like The Wolf Of Wall Street Using Emails
  • Quickly And Effectively Write The Content Inside Your Email In a ay That Connects With Readers
  • Set Up Automated Email Sequences That You Can Run In Autopilot
  • Know When to Use Conversion vs Nurturing Sequences
  • Send Out Email Broadcasts
  • Segment Your Subscribers According to Their Qualities and Your Needs
  • Tag and Score Your Leads (You'll See How This Will Change The Game For You)
  • How Make Your Funnel Work With Email Automations
  • Using Integrations to Supercharge Your Email Automations
  • Integrate Your Existing Systems (e.g. Call Bookings) With Your Email Automations
  • Create Conversion-Driving Lead Magnets
  • Keep Out of The PROMOTIONS TAB, So Your Emails Actually Arrive In The Main Inbox


Reviews

  • C
    Cristhian Abraham
    5.0

    muy bueno

  • T
    Tre Cotton
    1.0

    Very disappointing....

  • A
    Antonio Ruotolo
    1.0

    It should be called a tutorial on infusionsoft not email course. Very bad

  • A
    Alicia Miller
    4.0

    Good content covering specific software you can use and some more advanced techniques

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