Google Ads: From Bidding to Tracking your results

Bidding is fundamental on Google Ads, but do you know how to use manual CPC and smart bidding strategies?

In this 60 minutes class, you will learn learn everything about manual CPC and automated bidding strategies, plus some basics about tracking on Google Ads.

If you’ve just created a campaign and you’re wondering how to bid, I can help you. If you want to switch your campaigns to smart bidding as soon as possible, I have some valuable tips for you. If you’re a marketing professional and you’re looking to improve your skills on Google Ads. This class may interest you.

As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that bidding is fundamental on Google Ads. It’s nice to have a clean structure, good keywords and well written ad copy, but if you don’t know how to bid, your campaigns will never generate the traffic that you need. Wether it’s by using manual CPC or automated bidding strategies, I will give you my take on how you should bid on Google Ads. And since tracking is essential in that process, I’ve also prepared a section to help you with tracking setup

After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.

This course can be of use to beginners and people that have an intermediate level on Google Ads. Above that, I’m pretty sure it will seem too basic for you. So, if you’re launching your account using smart bidding strategies, this class will be useful. If you’re considering switching your manual CPC campaigns to automated bidding strategies, I will also have some valuable tips for you.

What you WON'T learn in this class

• Step by step videos on how to create an account or a campaign on Google Ads online platform
  

• How to create a campaign from A to Z
  

• How to create ad copy and ad extensions
  

• How to choose a landing page
  

What you WILL learn in this class

• Why using one bidding strategy over another
  

• When to use a specific bidding strategy over another
  

• How to set up your tracking for lead generation using destination or event tracking
  

• My opinion about some choices over others
  

What you will need

• Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone's
  

• Basic knowledge of Google Ads (it's an advertising platform where businesses bid on keywords to make their ads appear. There you go)
  

• You don't need a Google Ads account