Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
14 Hour(s) 23 Minute(s)
Language
English
Taught by
Sakshar Barua
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Rating
1 views
Course Overview
Unlock the Power of Google Ads: Create Effective Campaigns, Drive Targeted Traffic, and Maximize ROI.
Are you ready to master Google Ads and take your business or marketing skills to the next level? Whether you’re a complete beginner or looking to sharpen your expertise, this course will provide you with everything you need to create high-performing campaigns, drive targeted traffic, and maximize your return on investment (ROI).
Why Take This Course? This course is designed to take you from beginner to expert, providing a structured, step-by-step guide to navigating Google Ads. You’ll gain hands-on experience through live demonstrations, and practical exercises that will allow you to apply what you’ve learned immediately.
Whether you’re a business owner looking to drive more traffic to your website, a digital marketing professional aiming to boost your skill set, or a freelancer wanting to add Google Ads management to your services, this course has everything you need to succeed.
By the end of this course, you'll have the confidence to build and manage effective Google Ads campaigns that deliver real, measurable results. Plus, with practice tests, assignments, and free access to a student forum, you'll be well-equipped to succeed. And don't forget—you'll also receive a certification upon completion to showcase your skills!
Enroll today and start driving traffic, increasing leads, and boosting sales with Google Ads!
Course Content
- 14 section(s)
- 84 lecture(s)
- Section 1 Introduction to Google Ads and Its Features
- Section 2 Creating Your First Google Ads Account
- Section 3 Campaign Creation
- Section 4 Art of Keyword Reasearch
- Section 5 Basic Metrics to Monitor
- Section 6 Ad Auctions, Ad Position & Impression Share.
- Section 7 Insights & Reports
- Section 8 Extensions, now known as Assets
- Section 9 Conversion Tracking & Measurements
- Section 10 About Display, Video, Shopping ads, P Max Campaigns & More.
- Section 11 Performance Planner
- Section 12 Remarketing and Audience Targeting
- Section 13 Policy and Compliance
- Section 14 Practice Tests
What You’ll Learn
- Google Ads Fundamentals – Understanding the basics of Google Ads, including how it works, key terminology, and campaign types.
- How to Create and Structure Campaigns – Step-by-step guidance on setting up search, display, and video campaigns from scratch.
- Keyword Research and Targeting – How to find the right keywords for ads and effectively target the right audience.
- Ad Copywriting Skills – Best practices for writing compelling ad copy that grabs attention and drives clicks.
- Bidding Strategies and Budget Management – Learning how to set bids and manage budgets to optimize ad spend.
- Tracking Conversions and Measuring Success – How to set up conversion tracking, analyze performance, and adjust campaigns based on data.
- Optimizing Campaigns for Better Results – Techniques for refining targeting, improving quality scores, and lowering cost-per-click (CPC).
- Understanding Google Analytics Integration – How to link Google Ads with Google Analytics for deeper insights into campaign performance.
- Remarketing Strategies – Learning how to create remarketing campaigns to re-engage visitors who didn’t convert.
- Best Practices for Scaling and Managing Ads – Advanced tips for scaling campaigns and managing multiple accounts.
Skills covered in this course
Reviews
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RRupak
really informative , all the stuff is included for you to go from beginner to intermediate.
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PPushpendu
EVERY TOPIC WAS IN DETAIL WHICH IS VERY GOOD FOR BEGINNERS.
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RRitaja Bose
Loved thid, really appreciate the time and effort put into it.
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AAyesha M
my personal experience is great and got lot of knowledge from this course.
