Udemy

Facebook & Instagram Ads For Beginners | Meta Ads Course

Enroll Now
  • 116 Students
  • Updated 2/2025
4.7
(31 Ratings)
CTgoodjobs selects quality courses to enhance professionals' competitiveness. By purchasing courses through links on our site, we may receive an affiliate commission.

Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 4 Minute(s)
Language
English
Taught by
Sam Dey
Rating
4.7
(31 Ratings)

Course Overview

Facebook & Instagram Ads For Beginners | Meta Ads Course

Master Meta Ads Manager: Create, Optimize & Scale Facebook & Instagram Ads for Business Growth

Facebook & Instagram Ads For Beginners | Meta Ads Masterclass For Newbies

Master Meta Ads Manager: Create, Optimize & Scale Profitable Facebook & Instagram Ads

Are you struggling to get results from Facebook & Instagram Ads? This beginner-friendly course teaches you how to create, optimize, and scale profitable ads using Meta Ads Manager—even if you have no prior experience.

What You’ll Learn:

  • Facebook & Instagram Ads Setup: Learn how to set up Meta Ads Manager, Business Manager, and Meta Pixel for accurate tracking and better targeting.

  • Choosing the Right Campaign Objective: Understand the different Facebook ad objectives and how to choose the best one for your business goals.

  • Ad Creative & Formats: Discover what makes a high-converting ad, explore different ad formats, and get a Canva tutorial for creating eye-catching visuals.

  • Landing Pages & Conversions: Learn how to create optimized landing pages, opt-in pages, and sales pages to improve conversions.

  • Meta Pixel & Conversion API: Set up Meta Pixel, track conversion events, and integrate Meta Conversion API using Shopify, Wix, WordPress, and Google Tag Manager for advanced tracking.

  • Optimization & A/B Testing: Use split testing and audience targeting to lower ad costs and maximize ROI.

Whether you're a business owner, freelancer, or eCommerce seller, this course will help you launch and scale profitable Meta Ads with confidence.

Course Content

  • 4 section(s)
  • 13 lecture(s)
  • Section 1 Facebook & Instagram Ad Creatives: Design, Best Practices & Testing
  • Section 2 Landing Pages for Meta Ads: High-Converting Opt-in & Sales Pages
  • Section 3 Facebook Ads Setup: Campaign Objectives, Meta Pixel & Conversion Events
  • Section 4 Bonus Section

What You’ll Learn

  • Create & launch high-converting Facebook & Instagram Ads using Meta Ads Manager to drive leads, sales, and business growth.
  • Master Meta Pixel & Conversion API setup for accurate tracking, better ad optimization, and improved campaign performance.
  • Design effective ad creatives & landing pages that boost engagement, lower ad costs, and increase conversions.
  • Optimize Meta Ads with audience targeting & A/B testing to maximize ROI and scale successful campaigns.
  • Understand Meta Ads campaign objectives & bidding strategies to choose the right setup for your business goals.
  • Set up & track conversion events across platforms like Shopify, Wix, and WordPress for better ad performance.
  • Use Google Tag Manager & Zapier to integrate Meta Conversion API when native connections aren’t available.


Reviews

  • J
    Joqulin McCray
    5.0

    It is great information

  • M
    Mary J Hartman
    3.5

    I learned a lot of great tips about ad design and formats, and I think I now understand how to upload the image or video and set up the ad. When the topics got more technical I started getting lost (esp. that last part about "conversion API"... no idea what that is). I want to run some ads for my nonprofit, but I don't control our website, so I'm not sure if I'll be able to track how successful the ads are. I'll give it a shot though!

  • D
    Dan Baisal
    2.0

    Overall, bad course. Pros: - Clear and easily understandable way of talking, good English - At least some useful information at the very end of the course Cons: - Talks too much, says too little. This should be a hands-on course where you show the people what to click, where to click, why to click. Instead, all we are seeing for 99% of the time is his face and him articulating with his hands. When I buy a course like that, I expect the teacher to go through things and explain them. Not just watching a guy sit on his chair speaking to the camera. We're not at the university listening to a professor talk for hours and hours on end - Endless repetition of the same basic stuff. For example: You should direct your audience from the ad creative to a corresponding page on your website. Well, isn't that common sense that I don't redirect potential customers from an ad for dog kennels to cat food? And even if it isn't, why do you have to repeat this 5 or 6 times, when 1 is already enough? - No clear explanation of important concepts. The way I see it, Meta works similarly to Google Ads, where you first have to create a campaign, then the ad group and then finally, you upload your actual ads. But none of this was explained to me and I had to play around with this thing myself to get a basic understanding of what is going on there. Another thing: When and for what do I create custom audiences and custom conversions, what's exactly the point of this API he was talking about at the very end? He said something very vague and I still didn't understand anything - No clear concept of a course in general. Just a bunch of random videos with either no real added value or with very little of it. Like I said, 99% of videos just him sitting and talking at the camera speaking a lot and saying nothing. Just a quick and hasty approach to make some money. At least, there was some info at the end and after section 2 I was almost ready to stop watching. You can basically take section 1 and 2 and throw them out of the window. Only section 3 has some info, but even that is pretty basic and poor. Either way, I will return the course as it's not worth the time or the money. This stuff may be fine for a short Youtube video, but not for a paid Udemy course. I do NOT recommend it.

  • V
    Vilma Romero Calderon
    5.0

    Excelent Thank you !!!

Start FollowingSee all

We use cookies to enhance your experience on our website. Please read and confirm your agreement to our Privacy Policy and Terms and Conditions before continue to browse our website.

Read and Agreed