Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
4 Hour(s) 16 Minute(s)
Language
English
Taught by
David Zimmermann
Rating
Course Overview
For complete Beginners. Plan, Create & Launch Successful Amazon Ads. Become a Skilled Amazon PPC Manager from Scratch.
Amazon PPC Basics course, updated in December 2023.
The aim of this course is to take away any kind of overwhelming feeling you may have with regards to Amazon Sponsored Ads and show you how to easily structure your ads campaigns, optimize them and the simple tricks you can use to remain profitable, including the right kind of goals, targeting the right keywords, setting ideal bids and optimizing your ads' performances.
With well structured slides I will make things as clear as possible, step by step. After learning all the fundamental know-how, I will also give a live demonstration of creating your first Amazon ads campaign.
For anyone selling on Amazon or aiming to consult others. Amazon Advertising has, for many years now, been the fastest growing sector in global paid marketing and will in all likelihood soon eclipse Facebook (Google not quite yet), meaning the art of promoting products within Amazon is becoming a very necessary and demanded skill!
Amazon PPC has become indispensable in terms of ranking and selling products, but it really isn't all that complicated. I'm sure that after this course, you will agree with me!
PS. This course will constantly stay updated with any changes made within Amazon PPC, so you have life-long access to all the basic Amazon Marketing knowledge if you need a reminder at any point in time.
Course Content
- 7 section(s)
- 34 lecture(s)
- Section 1 Introduction
- Section 2 Getting Ready for PPC - Knowing all of your Options
- Section 3 Setting the right Targets
- Section 4 Final Preparation
- Section 5 Performance Analytics & Optimization
- Section 6 Certificate Exam!
- Section 7 Bonus Lessons
What You’ll Learn
- Start off on the right track with ideal campaign structuring & profitable keyword bidding
- Make the most out of your campaign budgets
- Set the right targets for your PPC Campaigns in different product lifecycle phases and optimize towards them
- Research and target the right keywords...and competitor products
- Understand and reap the benefits of the major advertising options provided by Amazon
Skills covered in this course
Reviews
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RRamahemanth
A good course for fundamentals and with a good sense of humor.
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SSumit Bilochi
Good for beginners.
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GGlenda Calizar
its great
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HHumberto Emmanuel Castillo Arteaga
It is for beginners. If you don't know anything about amazon ads, then it is really, really good. It covers everything you need to start. But if you already run ads, this doesn't provide any relevant edge.
