Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
5 Hour(s) 36 Minute(s)
Language
English
Taught by
Sheshank Anand
Rating
3 views
Course Overview
Learn LinkedIn Ads to Get More Leads & Sales to Grow Your Business & Career. Master LinkedIn Ads starting from scratch.
LinkedIn Ads are the cornerstone of any Business to Business Advertising Strategy. This is because of the precise targeting that is available on LinkedIn Ads . In this course we cover everything you want to know about LinkedIn Ads right from gaining admin access to understanding objective based advertising on LinkedIn. We would be covering every facet related to LinkedIn Ads in this course like Targeting, Bids and Budgeting, Ad Formats , Reporting, Analytics, Benchmarking etc for example
1. The Pros and Cons of LinkedIn Ads
2. Difference between Search Leads and LinkedIn Leads
3. Should I advertise on Linkedin?
4. Getting Admin Access to the Company Page
5. Getting Access to LinkedIn Ads Account
6. How to set up LinkedIn Insight Tag
7. How to set up Conversion Tracking
8. Tracking Conversion Using an Event Specific Pixel
9. Brand Awareness as Campaign Objective
10. Website Visits as Campaign Objective
11. Engagement as a Campaign Objective
12. Video Views as a Campaign Objective
13. Lead Generation as a Campaign Objective
14. Website Conversions as a Campaign Objective
15. Job Applicant as a Campaign Objective
16. LinkedIn Ad Objectives What to select and What to Avoid
17. How to Name your campaigns
18. Setting up Location and Language Targeting
19. Targeting by Audience Attributes
20. Targeting by Matched Audiences
21. LinkedIn Audience Expansion and Audience Network
22. LinkedIn Targeting Best Practices
23. Single Image Ad
24. Carousel Ads
25. Video Ads
26. Text Ads
27. Spotlight Ads
28. Message Ad
29. Follower Ad
30 Job Ad
31. LinkedIn Ad Formats - What to select and What to Avoid
32. Bid Types for Brand Awareness as a Campaign Objective
33. Bid Types for Website Visits as a Campaign Objective
34. Bid Types for Engagement as a Campaign Objective
35. Bid Types for Video Views as a Campaign Objective
36. Bid Types for Lead Generation as a Campaign Objective
37. Bid types for Website Conversions as a Campaign Objective
38. Bid Types for Job Applicant as a Campaign Objective
39. Max Cost Per Send (CPS) Bid Type and Best Practices for Bidding
40. Best Practices for Bidding on LinkedIn
41. Budget and Schedule
And a lot more.............
So if you want to dive into the world of LinkedIn Advertising this course is tailor made for you.
Course Content
- 10 section(s)
- 84 lecture(s)
- Section 1 Introduction to LinkedIn Ads
- Section 2 Starting with Linkedin Ads
- Section 3 Objective Based Advertising on LinkedIn
- Section 4 Account Structue
- Section 5 Targeting on Linkedin Ads
- Section 6 Ad Formats
- Section 7 Bids and Budgeting
- Section 8 Reporting, Analytics and Benchmarking
- Section 9 Lead Generation Forms
- Section 10 Frequently Asked Questions on LinkedIn Ads
What You’ll Learn
- 1. The Pros and Cons of Linkedin Ads
- 2. Difference between Search Leads and LinkedIn Leads
- 3. Who should advertise on LinkedIn and who shouldn't
- 4. Getting Admin Access to the Company Page
- 5. Getting Access to LinkedIn Ads Account
- 6. Objective Based Advertising on LinkedIn
- 7. How to choose your campaign objective
- 8. Using Different Ad Formats like Text Ads, Sponsored Content , Sponsored In Mail etc
- 9. Audience Targeting Options
- 10. Bids and Budgeting Strategy
- 11. Retargeting Strategy
- 12. Benchmarking
- 13. Insight Tag and Conversions
- 14. Account Structue
- 15. Analytics, Tracking and Attribution
- 16. Conversion Tracking
- 17. Reporting
- .......And a lot more. In short you will learn everything under the sun related to LinkedIn Advertising
Skills covered in this course
Reviews
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FFanny Johanna Ospina
General speaking the course was good but there are two important points that need further improvements: 1- Produce additional resources for students- Every section should have PDF documents with the summary. Taking notes takes a long time. 2- Consider that in your audience you probably have students that English is not their first language and you speak really fast and sometimes it is difficult to follow you.
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IInessa Manukyan
The course was helpful. Wish to have more practical (Live) sessions. I expected the speaker to make at least one real time ad campaign, turn that campaign on and then real-time analyze the metrics. But this didn’t happen. Overall, the content was good for a beginner level.
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FFloris Biemans
The course only covers the basics of LinkedIn advertising and is not advanced at all. The content is fine for someone new to LinkedIn who wants to learn the basics, but don't expect any depth. It's also very hard to understand the speaker because of his bad English and thick accent. I could only understand half of it. The subtitles are automatically generated so they don't help much. I would not recommend this course.
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TTom Yakota
Excellent course! Very thorough and they cover the most important areas that affect real-world use and results.
