課程資料
時間表
- 2026年10月5日(週一) - 2026年11月9日(週一) 下午 7:00 - 下午 10:00
報名日期
2026年9月2日(週三) - 2026年10月4日(週日)
價錢
HKD 4,100
(HKMA Member: HK$3,600
Non-member: HK$4,100
Early bird discount:HK$400 less per person
(For those who enroll and pay 2 weeks before course commencement date)
Group Discount: HK$200 each (For two or more participants making payments on this course together))
(HKMA Member: HK$3,600
Non-member: HK$4,100
Early bird discount:HK$400 less per person
(For those who enroll and pay 2 weeks before course commencement date)
Group Discount: HK$200 each (For two or more participants making payments on this course together))
課程級別
學習模式
修業期
15 小時
教學語言
廣東話, 英語
地點
The Hong Kong Management Association 2-4/F Pico Tower 66 Gloucester Road Wanchai
證書
- 可獲發
- *證書的發放與分配，依課程提供者的政策及安排而定。
課程簡介
Overview
AI in marketing is the use of customer data, machine learning and computational techniques to explain customer behaviour and predict action. It can take on an overwhelming amount of data which poses challenges in handling and interpretation. Nowadays, AI systems work on the background of popular products and services such as Google, Youtube, Amazon and Tao Bao. In the past few years, AI has paved its way deeper into marketing, helping brands to enhance every step of the customer journey. Even now AI can provide nature language processing and provide smart answers to questions.
The course showcases several machine learning techniques to solve common marketing problems, including web data scraping, customer segmentation, purchase pattern analysis, trend detection, text data analysis and sentiment detection. This course covers the use of AI Chatbots, Robotic Process Automation and Python programming language in solving modern marketing problems.
The course focuses on both theory and hands-on practical work. Full working examples are provided for all examples given. At the end of the course, participants are expected to use AI tools to solve problems in marketing.
課程內容
CONTENTS
1. Use of AI Chatbots and Smart Marketing Contents Generations: ( 使用 AI 聊天機器人和智能營銷內容生成 )
- Use of AI Chatbots
- Prompt engineering and knowledge base for AI Chatbots
- Smart Marketing Contents Generations
- Smart Customer Services via AI Chatbots
2. Use of Robotic Automation Process in Marketing: ( 機器人自動化流程在營銷中的應用 )
- Use of Microsoft Power Platform for Robotic Automation Process
- AI builders and Apps for marketing
- Power BI analytics for marketing
3. AI and Machine learning Basics: (AI 機器學習基礎 )
- Python Jupyter Notebook and Google Colaboratory
- Predictive Analytics in Marketing
- Preparation of quality Marketing data for AI
- Contemporary AI applications in marketing
4. Applying AI techniques in marketing: (AI 在市場營銷中的應用 )
- Customer segmentation
- Seasonal data and trend analysis
- Web scraping techniques for data collection
- Purchase record analysis and recommendation engines
- Natural Language Processing (NLP)
- Sentiment analysis in text data
- Real case study: Online Display Advertising
