Hong Kong Productivity Council Academy

Mainland Digital Marketing Strategy (Tencent Certified)

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Course Information

Schedules
  • 26 Jul 2024 (Fri) 9:30 AM - 5:00 PM
Registration period
11 Apr 2024 (Thu) - 25 Jul 2024 (Thu)
Price
HKD 2,580
Course Level
Study Mode
Duration
1 Day(s)
Language
Cantonese, Mandarin
Location
HKPC Building 78 Tat Chee Avenue Kowloon
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Course Overview

Programme Highlights
Corporates are in desperate to expand their footprint into Mainland by promoting on Mainland’s Digital Marketing platform. Corporates marketing team are required to design targeted promotional plans according to current state of Chinese internet market and consumer practices, in order to better serve customers and achieve business growth.

This course is suitable for business owners, corporate management, team managers, brand and marketing leaders.

Upon completion of the course, participants will be awarded a graduation certificate officially certified by Tencent and a Certificate of Accomplishment by HKPC Academy.

Learning Outcomes
By taking this course, you will be able to

Master the digital architecture strategy of Web3.0 enterprises and lay out the new ecology in advance
Grasp the value of the private domain customer pool and the establishment path (Establish Path), discover customer value, and increase return on investment (ROI)
From design to implementation and practical application, fully disassemble the digital marketing process and build a growth model
Understand the trend of live broadcast of short videos, grasp the commercial application and profit opportunities of sales by AI virtual anchor live broadcast

What You’ll Learn

Course content
1. Marketing promotion in the new media era
In the era of new media, discuss how to break through the old network (global to China) marketing promotion
The rise of social networks in an all-round way, understand the iteration and improvement of marketing promotion
Understand the current situation of Chinese social platforms and the Internet, such as Weibo, WeChat, Douyin, Xiaohongshu, etc.
In-depth understanding of the new normal of social communication under the Mobile Internet Environment
2. Enterprise digital marketing strategies and trends
Learn the three stages of digitization: brand digitization, product digitization, and marketing promotion digitization
Build a Customer Flow Pool and manage Customer Digital Assets
Explore the impact of social e-commerce on customers’ online consumption habits
Understand the ecology and advantages of WeChat, and learn how to win customers through WeChat
3. Familiar with WeChat marketing promotion and digital construction
Analyze the WeChat platform policy in 2023 and look forward to the ecological development of WeChat
Understand WeChat Operations Map, from graphic content, short video, live broadcast, e-commerce to customer communication services
A comprehensive exploration of how three-dimensional social networks affect customer mentality
Learn how to effectively connect 1.3 billion customers and grasp the profit opportunities of enterprise digitalization 3.0
Practical application: designing a global marketing promotion plan for digital construction
4.The core of enterprise digital construction – private domain
Distinguish between Private Traffic and Public Traffic, build a new media matrix and deploy network-wide marketing and promotion
Private domain is the core of operating the whole domain, learn how to make private domain become the core growth curve of the enterprise
Focus on consumers, integrate online and offline scenarios, and create an integrated business model
Private domain is a way for brands to gain trust from customers, and it is also a customer asset that brands can operate independently
5. Establish a regional digital monitoring center to improve corporate performance
Efficiency Revolution: Data-guided operations and technology-driven operations to promote accurate digital marketing
Grasp the advantages and trends of sales by AI virtual anchor live broadcast , and reconstruct private domain transactions (people, goods, venues)
Understand the commercial application scenarios and solutions of product sales by AI virtual anchor live broadcasting
Improve the value of customer life cycle and create a sustainable growth model for enterprises



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