Master of Science Marketing with Brand Management

Course Overview

Overview
Few businesses can afford to ignore international markets and competitors. This course has been designed to develop your knowledge and understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment. You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of relevant case studies and projects.

Who should apply?
This MSc Marketing with Brand Management programme provides a comprehensive study of core marketing principles, with additional focus on brands and branding, enabling you to prepare for a career in marketing and brand management. Throughout the course, extensive use is made of contemporary marketing problems, which emphasise branding at the centre of strategic decision-making. You will also have the opportunity to study modules designed to develop your management skills. The focus of this course is the development of the strategic brand leaders of tomorrow.