Executive Certificate in Curation and Art Strategies

Course Overview

INTRODUCTION
Curation is the thoughtful process of selecting and organizing content to create meaningful experiences.
Initially associated with art and museums, curation now spans various fields, including marketing and branding.
In marketing campaigns, curators craft narratives that resonate with audiences, while brand managers select
elements that shape a strong brand identity. In a world overflowing with information, curation helps filter out
the noise, enhancing our understanding of culture and creativity.
This 15-hour program is designed for marketing professionals, business managers, art administrators, and art
enthusiasts. It aims to equip participants with essential knowledge, strategies, and a passion for art and business
management. Through a blend of theoretical insights, practical exercises, and interactive sessions with industry
practitioners, attendees will gain valuable skills and perspectives in the field.

RECOMMENDED FOR
 Marketing and Business Managers: Those responsible for curating marketing strategies and cultural creative
campaigns.
 Brand Managers and Strategists: Individuals aspiring to cultivate a vibrant creative mindset and orchestrate
successful arts and culture campaigns.
 Individuals Seeking Knowledge: Those not currently in the industry but with a strong interest in expanding
their skills in curation, art, and business strategies for personal or professional growth.

TEACHING APPROACH
Methods: Lecture, discussion, case study, guest speakers, presentations
Language: Cantonese, with English materials